Commercial

What we do

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the commercial affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.


Second season of FIFA PlayOn Podcast hits the high notes
FIFA PlayOn podcast

FIFA Sound is a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.

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Excited fans happy to be sharing in their support for the game. #WeLiveFootball
Fan Movement

The Fan Movement is an inspiring community of supporters from all around the world who live and celebrate football.

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All commercial

LYON, FRANCE - JULY 02: During the 2019 FIFA Women's World Cup France Semi Final match between England and USA at Stade de Lyon on July 02, 2019 in Lyon, France. (Photo by Cathrin Mueller - FIFA/FIFA via Getty Images)
FIFA Marketing

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

RENNES, FRANCE - JUNE 17: During the 2019 FIFA Women's World Cup France group A match between Nigeria and France at Roazhon Park on June 17, 2019 in Rennes, France. (Photo by Sebastian Widmann - FIFA/FIFA via Getty Images)
FIFA TV

FIFA’s TV Division, which comprises the five departments below, manages and maintains close relationships with its many Media Rights Licensees in order to deliver the best-possible viewing experience to footballing audiences worldwide.