Commercial

What we do

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the commercial affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.


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FIFA Women’s World Cup Australia & New Zealand 2023™

Tender processes launched in Australia and New Zealand for media rights to FIFA Women’s World Cup 2023™


DOHA, QATAR - FEBRUARY 07: A general view of TV cameras inside the stadium prior to the FIFA Club World Cup Qatar 2020 5th Place match between Ulsan Hyundai FC and Al Duhail SC at the Ahmad Bin Ali Stadium on February 07, 2021 in Doha, Qatar. FIFA are allowing a limited number of spectators (12,000) to be in attendance as Covid-19 pandemic restrictions are eased. (Photo by Fadi El Assaad - FIFA/FIFA via Getty Images)

FIFA World Cup Qatar 2022™

Tender process to launch in Greece for media rights to the FIFA World Cup 2022™ 



Delle Alli.

FIFA Marketing

Dele Alli highlights future hopes in revealing podcast



LONDON, ENGLAND - OCTOBER 23:  Deyna Castellanos is pictured inside the photo booth prior to The Best FIFA Football Awards at The London Palladium on October 23, 2017 in London, England.  (Photo by Alexander Hassenstein - FIFA/FIFA via Getty Images)

FIFA Marketing

Deyna Castellanos and Lele Pons reveal stories behind life on global stage



QNB Group

FIFA World Cup Qatar 2022™

QNB Group announced as Official Middle East and Africa Supporter and Official Qatari Bank of FIFA World Cup 2022™



REIMS, FRANCE - JUNE 05: Asisat Oshoala of Nigeria poses for a portrait during the official FIFA Women's World Cup 2019 portrait session at Hotel Mercure Reims Centre Cathedrale on June 05, 2019 in Reims, France. (Photo by Ben Radford - FIFA/FIFA via Getty Images)

FIFA Marketing

Oshoala explains how music inspired her to leave a legacy

Excited fans happy to be sharing in their support for the game. #WeLiveFootball
Fan Movement

The Fan Movement is an inspiring community of supporters from all around the world who live and celebrate football.

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FIFA Marketing

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

FIFA TV

FIFA’s TV Division, which comprises the five departments below, manages and maintains close relationships with its many Media Rights Licensees in order to deliver the best-possible viewing experience to footballing audiences worldwide.