Commercial

What we do

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the commercial affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.


FIFA Fan Festival™

The FIFA Fan Festival™ is the greatest football party in the world! It is the perfect place to watch Men’s & Women’s FIFA World Cup matches live in a World Cup atmosphere, while also enjoying an exciting football and entertainment.

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Public Viewing

Public viewing is an innovative value proposition for watching FIFA events around the world and socialising with different fan groups.

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All commercial

FIFA Marketing

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

FIFA TV

FIFA’s TV Division, which comprises the five departments below, manages and maintains close relationships with its many Media Rights Licensees in order to deliver the best-possible viewing experience to footballing audiences worldwide.