Commercial

What we do

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the commercial affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.

Latest

Football Unites the World – FIFA Women’s World Cup 2023™
FIFA Women's World Cup 2023™ Driving change
SYDNEY, AUSTRALIA - AUGUST 20: Ivana Andres of Spain lifts the FIFA Women's World Cup Trophy following victory in the FIFA Women's World Cup Australia & New Zealand 2023 Final match between Spain and England at Stadium Australia on August 20, 2023 in Sydney, Australia. (Photo by Elsa - FIFA/FIFA via Getty Images)
FIFA Women's World Cup 2023™ Tournament recap
AL RAYYAN, QATAR - NOVEMBER 24: TV Broadcast Cameras Knowledge Capture at Education City Stadium on November 24, 2022 in Al Rayyan, Qatar. (Photo by Alex Caparros - FIFA/FIFA via Getty Images)
Commercial
Tender process opens for media rights to FIFA tournaments in Indonesia
16 Apr 2024
A cameraman works during a game between Venezuela's Tigres de Aragua and Leones de Ponce of Puerto Rico, during the 2009 Baseball Caribbean Series on February 4, 2009, in Mexicali, northern Mexico. The Caribbean Series will run until February 7. AFP PHOTO/Ronaldo Schemidt (Photo credit should read Ronaldo Schemidt/AFP via Getty Images)
TV
Tender process opens for media rights to FIFA World Cup 26™ in United Kingdom
3 Apr 2024
KAISERSLAUTERN, GERMANY - JULY 15: A TV camera is silhouetted during the Second Bundesliga match between 1. FC Kaiserslautern and Hannover 96 at Fritz-Walter-Stadion on July 15, 2022 in Kaiserslautern, Germany. (Photo by Alex Grimm/Getty Images)
FIFA TV
Tender processes open for media rights to the FIFA World Cup 26™ and FIFA World Cup 2030™ in Bulgaria, Czechia, Hungary, Moldova, Romania and Slovakia
12 Mar 2024
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DOHA, QATAR - DECEMBER 04: Kylian Mbappe of France is congratulated by team-mates Marcus Thuram and Theo Hernandez (R) after scoring his side's third goal during the FIFA World Cup Qatar 2022 Round of 16 match between France and Poland at Al Thumama Stadium on December 04, 2022 in Doha, Qatar. (Photo by Stephen McCarthy/FIFA)
Commercial
Groupe M6 awarded free-to-air media rights for the FIFA World Cup 26™ and FIFA World Cup 2030™ in France
MIAMI, FLORIDA - MARCH 06: FIFA President Gianni Infantino speaks during the FWC26 Host Cities Commercial Summit on March 06, 2024 in Miami, Florida, United States of America. (Photo by Marco Bello - FIFA/FIFA via Getty Images)
President
Gianni Infantino tells FIFA World Cup 26™ Host Cities they are part of a winning team that will put on an unforgettable show
The teams come out to the field. OFC's 2018 FIFA World Cup Russia Qualifier Stage 1, Match Day Two, American Samoa v Tonga, Loto-Tonga Soka Centre, Tonga, Wednesday 2nd September 2015. Photo: Shane Wenzlick / www.phototek.nz
Commercial
FIFA+ becomes the official global home of OFC competitions
DUBAI, UNITED ARAB EMIRATES - FEBRUARY 14: The official Adidas match ball Conex24 and the FIFA Beach Soccer World Cup UAE 2024 Trophy is captured prior to the FIFA Beach Soccer World Cup UAE 2024 on February 14, 2024 in Dubai, United Arab Emirates. (Photo by Tullio Puglia - FIFA/FIFA via Getty Images)
FIFA Beach Soccer World Cup UAE 2024 Dubai™
Dubai Design District (d3) gears up for football frenzy with 12th FIFA Beach Soccer World Cup UAE 2024 Dubai™
FIFA and Concacaf join over 150 executives at a football business event at the iconic Estadio Azteca in Mexico City
FIFA World Cup 2026™
Football business event highlights commercial opportunities in Mexico on the road to the FIFA World Cup 26™
ZURICH, SWITZERLAND - JANUARY 25: A detailed view of FIFA World Cup 26™ Winner's Trophy prior to the Concacaf Qualifiers for FIFA World Cup 2026™ - Preliminary Draw at Home of FIFA on January 25, 2024 in Zurich, Switzerland. (Photo by Harold Cunningham/FIFA)
FIFA World Cup 2026™
Where to watch the FIFA World Cup 26™ schedule reveal
FIFA Fan Festival™

The FIFA Fan Festival™ is the greatest football party in the world! It is the perfect place to watch Men’s & Women’s FIFA World Cup matches live in a World Cup atmosphere, while also enjoying an exciting football and entertainment.

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Public Viewing

Public viewing has become a firm fixture of the fan culture at FIFA’s events, providing fans who are unable to attend the match with a unique and exciting opportunity to experience all the action and atmosphere.

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FIFA Marketing

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

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FIFA TV

FIFA’s TV Division, which comprises the five departments below, manages and maintains close relationships with its many Media Rights Licensees in order to deliver the best-possible viewing experience to footballing audiences worldwide.

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