Commercial

What we do

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the commercial affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.


FIFA Fan Festival™

The FIFA Fan Festival™ is the greatest football party in the world! It is the perfect place to watch FIFA World Cup™ matches live, while also enjoying an exciting mix of music and entertainment, all free of charge on matchdays.

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Public Viewing

Public viewing is an innovative value proposition for watching FIFA events around the world and socialising with different fan groups.

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FIFA PlayOn podcast

FIFA Sound is a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.

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Fan Movement

The Fan Movement is an inspiring community of supporters from all around the world who live and celebrate football.

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All commercial

England v USA: Semi Final - 2019 FIFA Women's World Cup France
FIFA Marketing
FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.
RENNES, FRANCE - JUNE 17: During the 2019 FIFA Women's World Cup France group A match between Nigeria and France at Roazhon Park on June 17, 2019 in Rennes, France. (Photo by Sebastian Widmann - FIFA/FIFA via Getty Images)
FIFA TV
FIFA’s TV Division, which comprises the five departments below, manages and maintains close relationships with its many Media Rights Licensees in order to deliver the best-possible viewing experience to footballing audiences worldwide.