No Discrimination was launched at the FIFA World Cup Qatar 2022™, to raise awareness of how devastating the impact of discriminatory behaviour can be – and how FIFA is determined to eradicate it from football, forever.
It launched with the support of the World Health Organization (WHO) and in the year following its creation, No Discrimination has been passionately promoted at FIFA’s tournaments and events, and emboldened by the support of some of football’s biggest advocates for inclusion.
No Discrimination was amplified by Manchester City and Venezuela ace, Deyna Castellanos, ex-Germany, Real Madrid and Juventus star, Sami Khedira and former England and Arsenal legend Ian Wright. It was also promoted at every game during the tournament and across social media.
In a show of solidarity with Vinicius Jr, who was subjected to racial abuse while playing for Real Madrid, FIFA President Gianni Infantino reiterated how “there is no place for racism in football or in society.” President Infantino added: “FIFA stands by all players who have found themselves in such a situation.”
DISCRIMINATION of any kind against a country, private person or group of people on account of race, ethnic, national or social origin, gender, disability, religion, political opinion or wealth, birth or sexual orientation is STRICTLY PROHIBITED.
Article 4 of the FIFA Statutes
What FIFA is doing
FIFA strives to champion the fight against discrimination, spreading awareness wide across people and nations to inspire change and provide education on how to make a difference.
Procedures are in place to identify, assess and sanction any form of discriminatory behaviour that occurs on the pitch. Online, the FIFA Social Media Protection Service is available to players, teams and officials keeping their social feeds free from hate.
FIFA provides support and guidance for its stakeholders, from employees to member associations, to ensure a diverse and welcoming atmosphere with strict regulation for discriminatory behaviour.
Partnering With UN Human Rights (OHCHR)
During the FIFA Women’s World Cup Australia and New Zealand 2023™, the campaign partnered with UN Human Rights (OHCHR) and was a vehicle for many to show their allyship to the cause – that everyone has the right to enjoy football, free of abuse.
All human beings are born free and equal in dignity and rights. UN Human Rights is the leading body at the UN in this field.
Representing the world’s commitment to the promotion and protection of all human rights, and freedoms, UN Human Rights has a unique role in helping to empower people and assisting global authorities to prevent abuses and conflict.