The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association beginning in 1974 and an official sponsorship of FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. FIFA and The Coca-Cola Company have a partnership through 2030 supporting the broad spectrum of FIFA-organized events around the globe, including FIFA’s Youth-, Women’s- and Men’s Tournaments.
Since 2006, Coca-Cola has exclusively activated the FIFA World Cup Trophy Tour by Coca-Cola - offering millions of people the opportunity to experience the exquisite Trophy and help ramp up anticipation ahead of the tournament. 2018 marked the 4th edition of our FIFA World Cup Trophy Tour by Coca-Cola.
The Coca-Cola Company also enjoys a strong partnership with The Panini Group, a world leader in officially licensed collectibles, including sticker albums. Partnering together, Coke and Panini offer exclusive FIFA digital and physical stickers for FIFA World Cup tournaments. Coca-Cola also continues to sponsor the closely watched FIFA/Coca-Cola World Ranking for men's national teams and FIFA/Coca-Cola Women's World Ranking.
Coca-Cola also continues to sponsor the closely watched FIFA/Coca-Cola World Ranking for men's national teams and FIFA Women's World Ranking. RECENT TOURNAMENT HIGHLIGHTS: 2014 FIFA World Cup Brazil™ At the time, ‘The World's Cup’ campaign for the 2014 FIFA World Cup Brazil was the largest marketing program in the history of the Coca-Cola Company and harnessed a multi-faceted strategy of key elements aimed at celebrating football as a force for social good. 2018 FIFA World Cup Russia™ Building on the success of 2014, the Coca-Cola 2018 FIFA World Cup campaign was activated in 185 countries, the most in Coca-Cola's history. The 2018 FIFA World Cup Trophy Tour by Coca-Cola spent 9 months traveling from Russia, to 90 cities in 51 countries around the world, and back to Russia to kick-off the tournament.
2019 FIFA Women’s World Cup France™ Coca-Cola partnered with six of football’s most elite women’s players, each of whom demonstrates an unwavering passion for football and shares a common goal with Coca-Cola: to empower women across the globe. These incredible athletes were featured in a series of short films profiling each member and highlighting their journey to the 2019 FIFA Women’s World Cup Paris.
About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.