More than 1.4 million fans from across the globe descended onQatar for the event. Supporters were treated to a varied entertainment offering between matches, including the FIFA Fan Festival, activations at The Corniche and much more besides. According to the host country, over 530,000 people attended the entertainment events each day throughout the tournament.
visits
Thanks to Qatar’s compact nature, the FIFA Fan Festival took place at one single venue and amassed 1.86 million in fan visits.
visitor milestone
The milestone of 1m visitors was reached on Friday, 2 December after 14 days of football, music and entertainment.
Musical artists
performed at the FIFA Fan Festival, equating to 162 hours of live music.
Official anthem
Tukoh Taka was the first-ever official anthem of the FIFA Fan Festival. The song by artists Nicki Minaj, Maluma and Myriam Fares debuted as the #1 iTunes song in the US and also hit #1 on the YouTube list of global top music videos in the week of its release.
social views
and 82 million social impressed on FIFA Channels from FIFA Fan Festival content
Attendance
FIFA Fan Festival™
The FIFA Fan Festival™ was an integral part of Qatar 2022 experience. All 64 FIFA World Cup matches were broadcast live at the venue.
World-class performers took to the stage, while 12,000 guests enjoyed premium viewing from the hospitality area and, for the first time ever, FIFA Museum, in conjunction with Hyundai, hosted a major exhibition, where fans from around the world got to see the FIFA World Cup Trophy and engage with legends of the game.
Read more about the milestones here:
FIFA Fan Festival™ Qatar 2022
Digital engagement
The FIFA World Cup Qatar 2022 engaged more fans than any previous edition of the tournament, recording a 24% increase on the 2018 FIFA World Cup™ in visits to FIFA’s digital channels.
FIFA developed an augmented reality application to bring all of the action directly into fans’ homes. It offered viewers immersive content through mobile devices, transforming living rooms into 3D data centres, while allowing fans to remain in the comfort of their own homes. New tracking data offered fans an insight into specific players or teams, providing statistics and in-depth performance analysis in real time.
Digital reach across all platforms
social media posts across all platforms
The FIFA World Cup achieved unprecedented engagement for a sporting event. Some 811 million people engaged with FIFA’s social channels, which represents a fivefold increase on the 2018 finals.
YouTube subscribers
FIFA’s global social media following rose to 144 million and the body now has the most subscribers of any official football account on YouTube (18 million).
Twitter impressions
Qatar 2022 received more than double the number of Twitter impressions recorded at the Tokyo 2020 Olympic Games, while Lionel Messi’s Instagram post that features him lifting the trophy became the most-liked post ever, with 74 million likes.
TikTok views
FIFA’s TikTok following doubled to 12 million fans, while the #FIFAWorldCup hashtag amassed over 25 billion views. The curated FIFA+ search hub on TikTok featured both global and localised content produced by the organisation, broadcasters, players, teams, and fans, and officially became the biggest search hub in TikTok history.
visits to the Roblox Experience
FIFA reached a new fan group through its landmark partnership with Roblox. Throughout the tournament, more than 9.6 million visitors enjoyed the FIFA World Cup Qatar 2022 Roblox Experience.
official soundtrack
In a World Cup first, FIFA launched the FIFA World Cup official soundtrack. The album generated 450 million views on YouTube across nine tracks. Dreamers and Tukoh Taka both topped the YouTube global music video chart.
Trophy Tour
The FIFA World Cup Trophy Tour by Coca-Cola has been bringing the most iconic trophy in world football to fans across the planet since 2006. For the first time, FIFA offered all 32 participating nations the chance to see football’s biggest prize upclose prior to the start of the tournament.
In total, the 2022 edition of the tour took in 51 countries and territories, giving fans of all ages a taste of the excitement that was to come in Doha.
Some 300,000 people saw the trophy. Among the countries visited, ten had never been visited before.
The events around the FIFA World Cup Trophy included 61 activations and over 300 hours of display time.