Magic meets the dream
Immense in size and spanning millennia in time, Russia is a land of magic. Its mystical and enchanting tales from years gone by will combine with the heartfelt generosity and ambition of its people to welcome the world in 2018, in an unmatched atmosphere of warmth and hospitality.
Hosting the FIFA World Cup™ has been a long-held dream for millions of Russians. Bringing this world-class event to life will be seen as a tremendous achievement by the whole country – one that will live long in the memories of its people.
Inspiration for the Official Emblem
To creatively capture the essence of this remarkable, historic moment, inspiration was drawn from both Russia’s rich artistic tradition and its history of bold achievement and innovation. Above all, Russia’s pioneering in space was a truly captivating theme.
The shape of the Official Emblem of Russia 2018 takes on the universally recognisable outline of the World Cup Trophy, while the bold use of red, gold, black and blue in the emblem’s colour palette was inspired by centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings.
The magic ball at the top of the emblem puts the world’s love of football into the spotlight. And the components of the emblem taken together blend unique attributes of the World Cup and of Russia as host nation. It unites magic and dreams, as the competition will do for millions of fans in 2018.