2014 FIFA World Cup Brazil™

12 June - 13 July

2014 FIFA World Cup™

Sustainability the goal for Brazil 2014

Aside from being remembered as a great football tournament, one of the main objectives of the 2014 FIFA World Cup Brazil™ is to be a sustainable event. It was with that goal in mind that dignitaries and experts from Brazil and around the world travelled this week to the Host City of Manaus, the capital of Amazonas state, for the International 2014 World Cup Seminar: Sustainability and Legacy.

The event, which took place on Wednesday and Thursday, was promoted by the Brazilian ministries of Sport and the Environment, the Inter-American Development Bank (BID), the Amazonas state government and Manaus City Council.

The seminar provided a forum for exchanging views and identifying solutions for the 12 Host Cities, with speakers expressing their approval for Brazil’s worthy aim of staging a sustainable FIFA World Cup and showing the way forward for future hosts of the world’s greatest football tournament.

“The 2014 World Cup will be the first to focus on the transfer of knowledge to future World Cups,” said FIFA’s Head of Corporate Social Responsibility Federico Addiechi, while presenting “The World Cup as an Opportunity for Social Mobility and Changing Values.”

“Brazil already has some excellent examples of sustainability to share with Russia and Qatar,” he added. “Initiatives such as environmental certificates for stadiums will provide excellent pointers for the sporting arenas of the future.”

The impact of the World Cup is enormous.

Day one of the seminar featured valuable contributions from the likes of World Cup Workshop Coordinator Joel Benin, appearing on behalf of the Brazilian Minister for Sport Orlando Silva, and Denise Hamu, the representative of UNEP (United Nations Environment Programme) in Brazil.

It also gave the people of Brazil the chance to find out firsthand how the issue of sustainability has been tackled at other major events. Discussing the subject were David Noemi, who sat on the FIFA Women’s World Cup Germany 2011 Local Organising Committee; Brett Herron, a Cape Town city councillor; and Korea Republic ambassador Bok-Hyung Lee, a member of the FIFA World Cup Korea/Japan 2002 LOC.

As well as discussing their experiences they spoke of the legacies they helped to create, legacies that will endure long after competition has ended, which is exactly what Brazil 2014 is hoping to achieve.

Day two centred on the possible resources and solutions for implementing a sustainable FIFA World Cup project. The round table “Innovative Solutions for Host Cities” discussed sustainable urban mobility and recycling, while the debate that brought the two-day seminar to an end analysed its central theme: “The World Cup as an Opportunity for Sustainable Development in the Host Cities”.

“The impact of the World Cup is enormous,” said Addiechi, looking to the future beyond 2014 and the bequeathing of a valuable legacy. “Our main objective is to maximise its positive impact and minimise any negative one.”

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