2010 FIFA World Cup South Africa™

11 June - 11 July

2010 FIFA World Cup™

South Africans revel at sight of Trophy


After the FIFA World Cup Trophy Tour by Coca-Cola journeyed through 86 countries over 225 days, the host nation of this year’s global finals finally got in on the act last week. The Tour began its much-anticipated ride through South Africa in Khayelitsha, Cape Town, with an impressive turnout of enthusiastic locals.

From there to the picturesque V&A Waterfront; from the historic winelands of Paarl to the warm Durban beachfront; from windy Nelson Mandela Bay to the South African icon’s hometown in Mthatha – South Africa made be a land of contrast but the corresponding feeling among its residents has been sheer pleasure at seeing the revered FIFA World Cup™ Trophy for the first time.

Those included prestigious onlookers such as Helen Zille, the Premier of the Western Cape, and Nelson Mandela's eldest grandson Mandla Mandela and his brother Nkosi Zwelivelile. Dancers and other entertainers thrilled the animated crowds from the outset, while everyone waved their flags to the beat of K’naan’s hit song Wavin’ Flag, Coca-Cola’s official anthem for South Africa 2010.

Each location brought its own local element of FIFA World Cup enthusiasm, with South African team Santos joining the party in Khayelitsha. From the entertainment area everyone entered the 3D theatre to experience Coca-Cola’s breathtaking eight-minute 3D football fantasy movie, which enhanced the suspense of what was to come next: the viewing of the hallowed Trophy, which left fans enthralled.

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