An incredible 6.7 million players took part and 50 are now walking away as winners from the 2018 FIFA World Cup™ Panini Digital Sticker Album prize draw presented by Coca-Cola. The huge numbers of users was further boosted thanks to the involvement of Coca-Cola who used their global presence to drive fans to the application in many countries around the world.
The 903,000 who got the satisfaction of reaching 100 per cent and completing their digital collection were entered into the prize draw, with 50 lucky players winning a hard-backed physical version of the official sticker album to commemorate their achievement.
The winners, as well as 50 runners-up, will also receive the chance to immortalise themselves in sticker form. Getting to create their own Russia 2018 sticker through MyPanini.com, they will be able to see how they would look as part of their favourite World Cup team and receive it printed and delivered directly at home.
|Most users: Top five countries|
South American fans embraced the digital album like no other region, with three million collectors coming from Brazil, Argentina, Colombia and Peru alone. Russia 2018 ended up the most-collected edition of the digital album yet, having first appeared for Germany 2006. Russia 2018 had an incredible 1.1 billion digital stickers circulated by the 31 August deadline and 222 million swaps flying across the planet.
Grand Prize winners:
Ailucabrera, aleja2392, alellano1203, aless, andres366, Ann-Marie, BachucaCr7, barbs, caioap, Chesney, Chomee31, Daniel, danielim76, DannyFH, Eduardo Hidalgo, Ernestgc13, heber.mora, HectorUCM, heroluis, Iduar, islr64, Jarod278, jenni, Josejvh, juliocfurtado, Justin1122, KevinDurantSTF, kobe, kuazdl, lerezendevr, Luiz Henrique, Maferfera, Manocostela, Manuortiz17, Mario arana Mendoza, Marsuafa, Matiwan22, misha, ogballenr, pcaicedoare, Piero, plotnikofaa, ptro, Rafael Matos, roc10, Santiagogo, Tataego, victor, xandecaoo, zipi31.
Alex Dias Friande, andreseglio, Angel840i, Ari Guerra, Augusto, Bruno Alves, caligaucho, Chrisudo, Codedg, coyoteofera, Dany, dinei2828, douglased, Fabiano Almeida, FabricioPedrazi, flav10, Fluffy0ne, ftesche, Gabriel, Gaspard, GUIGO, Guilherme, Gustavo, IceBeam7, JFViana, jhonjaga, jhuli12, johnnycoxa, Jonatas, kazu94, Little Beto Goec, lrcastro, Lu_Mar, luann_lara, luisfelipeav, MiguelitoSR, Monster Biel, Mruf08, mtnlll, Nagzett, netosimao, paulofavero, Pietro Henrique, renatomann, Ricardo, Rod-rf, SubZero, Tr7tiago7, Tuliobotafog, vimneto.