Following the success of its FIFA Confederations Cup 2013 programme, FIFA World Cup Sponsor McDonald’s will once more offer all volunteers at the 2014 FIFA World Cup™ a training programme focused on welcoming international fans to Brazil. The training programme will consist of two stages – non-compulsory online training on FIFA.com; and on-site training for the almost 15,000-strong workforce just a few weeks before the matches begin.
“Our experience during the FIFA Confederations Cup was very positive and we didn’t expect anything else – we Brazilians love welcoming people, and we love football. We just had to inspire the volunteers and bring out their natural spirit of servicing. Just like we do every day in our restaurants. This is a win-win for everyone – the tourists, fans and visitors in general, the event, and mainly for our country,” says David Grinberg, Sports Marketing Manager for Arcos Dorados, developmental licensee of brand McDonald’s in Latin America.
The 2014 version of McDonald’s Fans Servicing Course is even more interactive and oriented to the day-to-day situations that the volunteers are likely to experience during the FIFA World Cup™, such as fans requesting directional information, needing help to find seats, people requiring special support and further service-related tasks. Using a playful method and practical examples from the FIFA Confederations Cup, the training programme will share concepts and best practices on public interaction and on how to deal with people from different cultures.
The non-compulsory online training session takes about 40 minutes to complete and is based on three pillars: knowledge, skills and attitudes. At the end of the programme, each volunteer will receive a Certificate of Completion from McDonald’s University, which is globally recognized as a pioneer in corporate training and education. This year, McDonald’s University has earned a Top of Mind award from the newspaper O Estado de S. Paulo as one of the best corporate universities in Brazil.
“We fully appreciate the successful training programme which was implemented by McDonald’s for the FIFA Confederations Cup and look forward to continued support for the FIFA World Cup. We believe that the programme that is on offer to volunteers will be very useful in ensuring that they carry out their duties in a professional manner, contributing to an excellent FIFA World Cup fan experience in Brazil,” says Thierry Weil, FIFA Marketing Director.