Brazilian insurance company Liberty Seguros was today announced as the latest company to sign up as a National Supporter of the 2014 FIFA World Cup™.
At a signing ceremony attended by President of the Local Organising Committee Ricardo Teixeira and FIFA Marketing Director Thierry Weil, Luis Maurette, CEO of Liberty Seguros, expressed his excitement concerning the deal by describing the opportunity to become the third Brazilian National Supporter as “too good to miss”.
“We are looking forward to playing our part in welcoming the FIFA World Cup back to Brazilian soil for the first time since 1950 and are sure that our involvement in the tournament will have a great impact on our business within Brazil,” added Maurette. “We firmly believe that this sponsorship will bring us closer to our consumers."
As part of the agreement, the Brazil-based insurance company will receive extensive national marketing rights for the 2014 FIFA World Cup™, allowing them to directly associate the Liberty Seguros brand with the event in their promotion and advertising in the host nation as well as being granted the designation of “Official Insurance Provider of the 2014 FIFA World Cup™”.
Thierry Weil, FIFA’s Marketing Director, extended a warm welcome to FIFA’s latest sponsor. “It gives us great pleasure to welcome Liberty Seguros to our sponsorship family for the 2014 FIFA World Cup. The fact that so many Brazilian brands are showing such great interest in the event years before it is due to arrive in the country highlights what football and the FIFA World Cup means to the people of Brazil. We’re looking forward to Liberty Seguros accompanying us on the journey to 2014,” he said.