The experience from previous FIFA World Cup™ tournaments has shown that there are many ways a company can benefit from the FIFA World Cup™ without using the Official Marks or commercially associating itself with the tournament.
Companies which are not Commercial Affiliates (FIFA Sponsors) may not engage in advertising activities that might give rise to an undue commercial association with the FIFA World Cup™ and/or FIFA.
FIFA encourages the public to get involved in supporting/celebrating the FIFA World Cup™ bearing the following in mind:
• Any generic football or country related images used without any of FIFA’s Intellectual Property allow the public to support their teams without creating any unauthorised association with the FIFA World Cup™ and/or FIFA.
• Any use of FIFA’s Intellectual Property without prior written authorisation from FIFA may create an unauthorised association with the FIFA World Cup™ and/or FIFA.
FIFA has prepared Guidelines which are designed to offer guidance and information to the general public on the use of FIFA’s Official Marks in relation to the 2018 FIFA World Cup Russia™ and the FIFA Confederations Cup Russia 2017™.
These Guidelines are not a licence or legal document and do not confirm whether or not an activity infringes any rights in relation to the 2018 FIFA World Cup Russia™ and the FIFA Confederations Cup Russia 2017™.
The Guidelines can be found and downloaded here.