FIFA will invest all USD $1.5m generated from 2014 FIFA World Cup Brazil™ commercial public viewing fees into community organisations supported by Football for Hope, the world governing body of football’s social development programme.
FIFA raised USD $1.5m from 257 commercial public viewing licensing fees, which were charged for the right to show live match coverage at public events around the world during the 2014 World Cup. FIFA also issued 1,597 non-commercial, free public viewing licences.
In forthcoming years, this money will go towards supporting community and grassroots organisations that use football as a catalyst for social development.
Since 2007, FIFA has supported 447 such programmes in 78 countries, working in areas such as education, health awareness, youth leadership and empowerment. In 2014, FIFA provided USD $1.05m to 26 projects in Brazil as part of the sustainability strategy of the FIFA World Cup.
“For FIFA, it is important to invest in social development projects and to contribute to a positive legacy of the 2014 FIFA World Cup in Brazil and abroad,” said Niclas Ericson, Director of FIFA’s TV Division.
“We will channel these funds through our Football for Hope initiative to give community organisations the support they need to improve the lives of young people. We would like to extend our thanks to all the broadcasters and public viewing organisers that supported this effort.”
In 2010, FIFA raised USD $975,000 in public viewing revenue, which was also invested in Football for Hope-supported projects.