With a month to go until the 2014 FIFA World Cup Brazil™, adidas today launched ‘Battle Pack’, the official footwear collection which is set to bring some distinctive colour to the tournament.
The adidas Battle Pack features a new boot from each of the five adidas boot ranges: adizero™ f50, predator®, nitrocharge™, 11pro *and *adizero™ f50 Messi, each with its own distinctive black and white pattern to stand out on the pitch. These boots will be worn during the FIFA World Cup by the full roster of adidas players, including the likes of Lionel Messi, Oscar, Dani Alves and Luis Suarez.
The black and white colourway is a visual representation of the adidas ‘all in or nothing’ 2014 FIFA World Cup Brazil™ campaign, with each boot exactly 50 per cent white and 50 per cent black. The only colour featuring on the boots is the fiery gold colours of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy. The *adizero™ f50 Messi *is the only exception with an added blue and white colourway, inspired by the national colours of Messi’s native Argentina.
The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia, perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory: speed, bravery, control, energy and agility.