2006 FIFA World Cup Germany™

2006 FIFA World Cup Germany™

9 June - 9 July

Media Release

Fédération Internationale de Football Association

FIFA-Strasse 20 - P.O. Box - 8044 Zurich - Switzerland

Tel: +41-(0)43-222 7777

2006 FIFA World Cup™

Anheuser-Busch toasts official beer sponsorship of 2006 FIFA World Cup™ in Germany

MEDIA INVITATION

Select Media Opportunity with Anheuser-Busch V.P. Tony Ponturo Set for June 9 in Munich

WHO:**Tony Ponturo Vice President - Global Media & Sports Marketing Anheuser-Busch, Inc.** Annually ranked near the top of The Sporting News Power 100 ranking of individuals in sports, Ponturo was named the most influential person in sports marketing by Street & Smith's Sports Business Journal in 2004.
WHAT:**Informal Media Lunch Reception** Following brief opening remarks, select media will have the opportunity to conduct brief interviews with Tony Ponturo. Key topics include Anheuser-Busch's global marketing plan for its FIFA World Cup sponsorship, its commitment to soccer worldwide, the value of sports marketing in building an international brand and more.
WHERE:**Hotel Koenigshof** Karlsplatz 25 80335 Munich, Germany Tel: +49 (0) 89 551360
WHEN:**Friday, June 9, 12 - 2 p.m.**
BACKGROUND:Since 1986, Anheuser-Busch's official sponsorship of the FIFA World Cup™ has enabled us to reach billions of adult beer drinkers in key international markets through television viewership and locally-developed marketing programs. Anheuser-Busch is ready to celebrate the excitement of the FIFA World Cup and share some of the sport's most memorable moments with football fans and beer drinkers around the world. For more information, please visit www.budweiser.com .

To RSVP, please contact Dan Pierce at the information listed above