The FIFA Women’s World Cup 2015 Canada™ is attracting larger television audiences in the knockout stages as this weekend’s quarter-final clashes set fresh viewing records in Canada, France and the United States.
France’s nail-biting defeat to Germany drew the biggest audience ever recorded on French digital terrestrial television with an average of 4.1 million viewers watching the game on W9.
Canadian broadcasters CTV and RDS reported an average audience of 3.2 million for Canada’s match against England, a record for any FIFA Women’s World Cup match on Canadian television.
FOX scored a new high for its football coverage when an average audience of 5.7 million tuned in to watch the United States beat China. The match was also the third most-watched women’s football match on record in the United States, after the 1999 and 2011 FIFA Women’s World Cup finals.
Impressive television viewing figures have underlined the growing success of the FIFA Women’s World Cup, the popularity of women’s football around the world and greater support for the sport from broadcasters.
“It has been another blockbuster round for television audiences,” said Niclas Ericson, FIFA’s Director of TV. “We expect to see more impressive viewing figures in the final stages of the competition.”
German broadcaster ZDF drew an average audience of 7.5 million for the Germany versus France game, the largest television audience recorded on 26 June in Germany and the biggest German viewing figures for the 2015 competition so far.
On FIFA’s Digital platforms, the Global Stadium audience from 6-28 June has now exceeded 59 million.
16.3 million visitors have consumed 183 million web pages, spending an average of 6 minutes 46 seconds engaged. FIFA.com’s dedicated FIFA Women’s World Cup section has seen a 55% daily visitor increase, compared to 2011, with 47% of visitors alone coming from the USA.
On Social Media, the FIFA Women’s World Cup Facebook page has seen a 97% increase in followers and 97.8million impressions. Twitter followers @FIFAWWC are up 67%, generating 124.9 million impressions, whilst Instagram followers @fifaworldcup are up 29%, with over 1.3million fans now following the account.