FIFA Women's World Cup Germany 2011

FIFA Women's World Cup Germany 2011

Media Release

Fédération Internationale de Football Association

FIFA-Strasse 20 - P.O. Box - 8044 Zurich - Switzerland

Tel: +41-(0)43-222 7777

FIFA Women's World Cup 2011™

A cat is the new FIFA Women's World Cup 2011 Official Mascot

Franz Beckenbauer (2f.R), chairman of the FIFA U-20 Women's World Cup Committee with Steffi Jones (2f.L), chairman of the Local Organising Committee, Marina Hegering of Germany (L), Katherine Alvarado (R) of Costa Rica and the mascot pose
© Getty Images

In keeping with a tournament that aims to demonstrate "The Beautiful Side of 20Eleven", FIFA and the Local Organising Committee are extremely proud to unveil the most elegant FIFA Women's World Cup 2011 signing so far, in the form of a cat named Karla Kick!

The typically curious Karla Kick, presented today during the opening game of the FIFA U-20 Women's World Cup Germany 2010 in Bochum, will be ever-present at all nine venues in Germany next summer, reflecting the unique qualities and emotions associated with the women's game as a demanding, exciting and highly watchable sport in its own right. Fans can catch a first glimpse of the Official Mascot this year at the FIFA U-20 Women’s World Cup in Germany, which kicks off on 13 July.

"Our mascot fully conveys the attributes of women's football, namely passion, enjoyment and dynamism. Thanks to her charisma, I'm sure she will become an appealing figure and a strong symbol of the FIFA U-20 Women's World Cup 2010 and the FIFA Women's World Cup 2011™,” states Steffi Jones, President of the Local Organising Committee.

“The Official Mascot is a magnificent representative for the FIFA Women’s World Cup 2011 in Germany. Karla Kick displays all the attributes necessary for such an important tournament role and perfectly captures the joy, grace and athleticism of women's football. I’m convinced that this cat's elegance and enthusiasm will be a big hit among fans and players alike," says Thierry Weil, FIFA Marketing Director.

As well as at the stadiums, fans will be able to meet the mascot in the Host Cities, fan parks and at additional venues where people gather to celebrate our magnificent game. As well as fulfilling her important duties as a FIFA Women's World Cup 2011 ambassador, Karla Kick will proudly help to welcome visitors to her beloved country - from north to south and east to west.

The recruitment of the Official Mascot is another landmark on the road to a FIFA Women’s World Cupä that is rapidly gaining the public's attention. With over a year still to go before the kick-off in Berlin on 26 June, more than 200,000 tickets have already been snapped up and the tournament's sponsorship programme is completely sold out.

About the Official Mascot:
Born in Germany in 1995, on the very same day that the German team played in a FIFA Women’s World Cup™ final for the first time, Karla Kick will be 16 years old when the FIFA Women’s World Cup™ kicks off in Berlin next June.

Typically for a cat, Karla Kick is very curious and, although she cannot speak, she will be able to interact with all fans on a non-verbal, emotional level. As the Official Mascot of the FIFA Women's World Cup 2011™, she is fully aware of her role as an ambassador for host country Germany and its people.

The Official Mascot, designed by the creative agency GMR Marketing GmbH in Frankfurt, embodies German virtues such as thoroughness and discipline, but she is also adventurous, spontaneous, bubbly, fond of children and very playful. She will often be found carrying around her football, which she uses to overcome all cultural and language barriers. Most importantly, she absolutely believes in fair play and is keeping her fingers crossed for all of the participating teams.

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