FIFA’s Live Your Goals TV spot reached millions of football fans around the world during the FIFA Women’s World Cup Canada 2015™, promoting women’s football development and the empowerment of women in sport.
On Friday 28 August, the five young footballers who starred in the TV spot came to the Home of FIFA in Zurich for a day of football training with international players, and to explore international football's headquarters and find out more about FIFA’s work.
Ivy Lim, Alia Haggag, Eleisha Gayle-Clarke,Taylor Hinds and Luiza Ferdinand da Silva found fame this summer as the five players featured in the TV spot, determined to smash down barriers through football.
Entitled “No Barriers”, the spot features young female footballers working together to break down an imposing wall by kicking a football against it with increasing determination, skill and power. Once the wall has collapsed, the players emerge into the roar and bright lights of a huge stadium. The spot ends with the message: “No barriers. #LiveYourGoals”
The spot was shown by broadcasters all over the world during the Women’s World Cup, and reached even more viewers online through a popular #LiveYourGoals social media campaign on FIFA.com and FIFA’s digital channels.
To thank them for their participation, FIFA invited the young footballers for a day out at the Home of FIFA, where they met FIFA's president and experts in women’s football development, and toured the headquarters of the world football’s governing body.
“It was pretty overwhelming – I never thought I would have the opportunity to come to the home of football – surrounded by all this football memorabilia,” said Ivy Lim, a medical student from London.
There was an additional surprise for the five guests – a training session with two international players: Katie Duncan, a New Zealand midfielder who played at Canada 2015, and Lina Magull, who represented Germany in the FIFA U-20 Women's World Cup in 2014.
“They did really well – some really good players and good combinations,” said Duncan.
“We had a lot of fun,” said Magull.
FIFA staff and FIFA President Blatter welcomed the girls to the Home of FIFA in the morning for a viewing of the "No Barriers" TV spot in the organisation’s auditorium and a guided tour of the headquarters, including a chance to see FIFA’s range of World Cup trophies and footballs from past World Cups.
“Young women like these are the future of football,” President Blatter said. “We want to encourage more girls to live their goals, and to live their dreams, through football."
Former founder and captain of the Palestinian women’s football national team Honey Thaljieh, who now works for the governing body, explained FIFA’s work in football development, international competitions and sustainability: The day out was intended to encourage the girls to remain active in football throughout their lives and to rise above the challenges that women might face in sports and in society.