Women's Football

Agenda for the first Women’s Football Convention

FIFA President Gianni Infantino speaks during the FIFA Annual Conference for Equality & Inclusion
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You can check here the general agenda for the first Women’s Football Convention.

⤵️ Download the full agenda here


⏱️ 10:00 – 11:00, SESSION ONE – DEVELOP AND GROW

The first pillar of the FIFA Women’s Football Strategy is focused on developing the women’s game, both on and off the pitch, at all levels. Together with the confederations, FIFA is supporting member associations to develop the women’s game locally and to attract, retain and grow female participation with a view to increasing female players across the globe to 60 million by 2026. This pillar also reinforces the necessity for each member association to have a comprehensive women’s football strategy. To develop the game effectively means having clear pathways within the game for players, coaches, administrators and referees alike. Panellists will discuss and highlight best practice examples from their own countries and debate the challenges and barriers that exist to women’s football development.


The optimisation of FIFA women’s football competitions is key to broadening the appeal of the game to players, fans and commercial partners. The FIFA Women’s World Cup™ and youth World Cups are the pinnacle of our sport at each level.

The second pillar of our strategy focuses on enhancing these competitions as key drivers of development by examining ways to improve regional qualifying pathways, further developing FIFA youth tournaments and exploring the introduction of new competitions to increase the opportunities to showcase our best players at the highest level. The first interview will highlight the importance of FIFA’s youth competitions to the coach and players, followed by a panel session which will highlight the 2019 edition of the FIFA Women’s World Cup and the impact of the event on its players.


FIFA will broaden the exposure of women’s football and grow its commercial value through the implementation of a dedicated marketing and communication strategy that highlights competitions and development and harnesses its full commercial potential and social impact. Women’s football represents the single biggest growth opportunity to the game and its governing bodies. Leveraging its empowerment values, strong female ambassadors and wider audience appeal will be a key part of this growth. The session will highlight FIFA’s efforts to look “outside the box” in its communication on the women’s game, with the panel discussion highlighting the changes and innovations being made in the commercial sector and encouraging the member associations to develop their own commercial strategies.

⏱️ 14:20 – 15:15, SESSION FOUR – GOVERN AND LEAD

FIFA strives to improve governance structures of women’s football at all levels of the pyramid, FIFA included. Empowering women’s football within organisational structures and ensuring that it is appropriately resourced is a key objective of this pillar. Furthermore, broadening female representation in football decision-making at the highest levels is a clear goal for each member association, with a target to have at least one woman present on their executive committee by 2026. Within this pillar, FIFA also aims to improve its levels of governance, by refining existing regulatory frameworks, such as the women’s international match calendar, that will foster the professionalisation of the women’s game.

The best practice case studies highlighted in this session aim to inspire and remind the member associations present of the benefits of gender-balanced leadership and the successful return on investment in women’s football.


FIFA is harnessing the power of the game and its competitions to highlight football’s positive social impact on women and girls all around the world. By addressing and bringing into focus specific issues affecting the female population and partnering with government stakeholders and NGOs, the aim is to develop sustainable projects that help to improve the lives of women and girls through football. Female empowerment and societal benefits of football are the topics of this session and through both the keynote and the panel discussion the participants will inspire and demonstrate football’s ability to positively impact the lives of women and girls around the world.


The second day of the Women’s Football Convention will be dedicated to political leaders, social influencers and distinguished global figures who have made a difference in the field of sport and can inspire and guide our joint effort to develop the women’s game for the benefit of a more inclusive and diverse society.

With the findings of Day 1 presented at the outset, the discussions on Day 2 will focus on the societal benefits of football and the wider topic of gender equality and women’s empowerment across the game with a view to highlighting the organisational initiatives required to reach the objectives laid out in the Women’s Football Strategy.

Each of the day’s three sessions represents high-level barriers and challenges to the women’s game globally and will showcase ways to overcome these barriers through concrete and sustainable strategies, programmes and partnerships.