Investing in football is FIFA’s chief priority; it is the ultimate goal behind a number of programmes dedicated to supporting the member associations and other football stakeholders. Building on the solid foundation provided by the FIFA World Cup, new sustainable revenue streams need to be achieved in order to ensure the continuous flow of such investment.
A. ENSURE PRIME COMMERCIALISATION OF OUR NEW COMPETITION
FIFA tournaments are distinctive, entertaining and unique, both on and off the football pitch. These characteristics represent a perfect opportunity for the prime commercialisation of a new groundbreaking FIFA club competition in 2021.
B. GROW OUR BRAND GLOBALLY
In a globalised and connected world, FIFA’s brand has the potential to further expand its reach and get to the heart of social and business communities. With the aim of fostering this growth, dedicated initiatives will have to be put in place to increase interactions and engagement, and to reinforce the role of FIFA as a point of reference in the football ecosystem.
C. EXPLORE GROWTH AREAS
Recognising the most prominent trends in football and capitalising on the range of opportunities they offer are two necessary steps to develop new revenue streams. In this context, the exploration of growth areas, including new distribution platforms and opportunities for direct fan engagement, will have to be conducted with a view to ultimately benefiting the football movement on a global scale.
D. EXPLOIT DIGITAL OPPORTUNITIES
In order to keep pace with the constant evolution of the digital world, special attention and effort will have to be directed towards areas such as the personalisation of the football experience, the improvement of e-commerce platforms and the modernisation of customer relationship models. As a result, FIFA will gain a better understanding of football fans, leading to more effective communication and a stronger relationship with them.