All over the world, girls and women play football with great passion. Bolstering the women’s game, as well as the participation of women in football governance at all levels, is at the top of the game’s agenda around the world. FIFA will continue to support this process by structurally boosting the participation of women in the game and its governance.
A. REFORM COMPETITIONS
With the optimal number and frequency of competitions, women’s football can grow at an exponential rate. Following a thorough analysis of the current situation, FIFA aims to reform the competition system with the introduction of new events, including regular global women’s competitions and youth tournaments.
B. ENHANCE THE GAME’S COMMERCIAL VALUE
In order to keep pace with the growth of the sport’s popularity and development, FIFA’s commercial programme should evolve, taking into consideration the specific needs of the women’s game, whose distinct brand identity should be created and underpinned by an innovative digital strategy. These initiatives should be prioritised to further boost the commercial value of women’s football.
C. MODERNISE WOMEN’S DEVELOPMENT PROGRAMMES
Women’s football requires development programmes that address its many peculiarities. FIFA will review and improve the existing programmes, as well as design new models, tailored to the needs and specificities not only of the game but also of the member associations.
D. ENHANCE THE PROFESSIONALISATION OF WOMEN’S FOOTBALL ON AND OFF THE PITCH
The professionalisation of the game takes place on and off the pitch. Leveraging the progress made over the past few years, FIFA will build dedicated programmes to accelerate the professionalisation of the game. At the same time, policies promoting the inclusion of women in leadership positions should be carried out on a global scale.