Over the course of the past few years, technology has permeated the football world, reshaping the way people think about the sport and presenting a wide array of possibilities. FIFA should ensure that technology is used to the best of its potential with the aim of improving the quality of the football experience on and off the pitch.
A. ENHANCE VAR TECHNOLOGY
The successful implementation of VAR in FIFA’s competitions provides a foundation for the continuous enhancement of VAR technology, which should focus particularly on improving communication around VAR incidents and making the technology accessible for all member associations, regardless of their size and/or financial resources.
B. EXPLORE NEW TECHNOLOGIES THAT CAN POSITIVELY IMPACT THE GAME
Technology advances at a tremendous pace, and there is no reason why football should not leverage this progress. FIFA should explore emerging technologies that can positively impact the game, such as artificial intelligence and sensor technology, and assess their capabilities in view of eventual adoption.
C. LEVERAGE TECHNOLOGIES TO IMPROVE THE EXPERIENCE OF FOOTBALL FANS
Technology can have a considerable impact on how people watch, feel and talk about football. FIFA should leverage technological capabilities, such as real-time analysis and dedicated mobile applications, to improve the overall experience of football fans and ultimately boost the entertainment value of the game.
D. SPREAD FOOTBALL TECHNOLOGIES GLOBALLY
The improvements brought by football technology should be accessible to the football community as a whole, at every level and by all players. In light of that, FIFA should support member associations, confederations and other stakeholders in promoting the use of cost-efficient and affordable football technologies locally in order to achieve their development on a global scale.