FIFA competitions are the perfect stage to showcase top football talent from around the world and to make billions of football fans dream. The outstanding success of the FIFA World Cup, the FIFA Women’s World Cup and FIFA’s new global club football tournament is pivotal to keeping this virtuous cycle running.
A. DELIVER FIRST-CLASS CONDITIONS FOR PARTICIPATING TEAMS AND REFEREES
A football match is a stage for players, coaches and referees to showcase their skills to a global audience. Maximising the success of an elite competition involves providing all its participants with the best possible services. FIFA will ensure first-class conditions on every front, from the state of the pitch to the atmosphere in the stadium; from travel arrangements to the comfort at team base camps.
B. CREATE A UNIQUE EXPERIENCE FOR FANS AND GLOBAL AUDIENCES
The interests of the fans must be put first. It is a priority for FIFA to meet their expectations and constantly design unique experiences for all members of its global audience – wherever they may be – by capitalising on the opportunities provided by not only the host country but also the digital landscape.
C. DELIVER HIGH-VALUE PROGRAMMES FOR COMMERCIAL AFFILIATES AND BROADCASTERS
FIFA works closely with broadcasters and commercial affiliates to bring life to its competitions and football action to the world. In an effort to strengthen this cooperation and achieve even more ambitious goals, FIFA should develop and deliver high-value programmes in connection with the tournaments.
D. DELIVER SUSTAINABLE TOURNAMENTS AND CREATE A STRONG LEGACY
The impact of a football tournament outlasts its final whistle; a tournament can impact generations of children and bring people together. FIFA is committed to delivering sustainable tournaments from both a social and environmental perspective and to creating a tangible legacy that can benefit society at large.