Philippe Le Floc’h has been appointed as the new FIFA Chief Commercial Officer. This new position was established as part of the on-going restructuring of FIFA’s administration to build a stronger and more sustainable organisation. He will take up his new post on 11 October 2016 after leaving his role at Dubai-based Customised Solution FZ LLC.
In this new capacity, the Chief Commercial Officer will oversee all commercial activities, heading up both the Marketing and TV sub-divisions and helping drive the organisation’s commercial performance. He will report directly to the Deputy Secretary General (Administration) Marco Villiger and be part of FIFA’s Management Board.
Philippe Le Floc’h brings high-level experience with proven success in growing and developing business in the TV broadcasting and marketing of sports events. He has worked all over the world, including for a confederation as well as several marketing agencies, where he developed strategies and then delivered them. Previously in his career, he has worked at UEFA as Marketing Director, successfully restructuring the confederation’s in-house commercial arm by managing the marketing and broadcast aspects of all club and youth competitions as well as the media rights for the European Championship, as well as women’s and U-21 competitions between 2000 and 2010.
Philippe holds a Masters law degree from the University of Paris, France, a Bachelor of Arts (Honours) in Law and Politics from the University of Canterbury, United Kingdom, and an MBA from the University of Lausanne, Switzerland. He has dual French-Swiss nationality.