FIFA World Cup™ Sponsorship Strategy

Ahead of the 2018 and 2022 FIFA World Cup™, FIFA will offer companies the opportunity to purchase regional sponsorship packages for the first time. Announced at the end of 2013, the new commercial structure will provide significant opportunities and value for interested companies. The diagram at the top of the page depicts how FIFA’s three-tier sponsorship structure will be implemented for the 2018 and 2022 FIFA World Cup™ tournaments. 

  • FIFA Partners have the highest level of association with FIFA and all FIFA events as well as playing a wider role in supporting the development of football all around the world, from grassroots right up to the top level at the FIFA World Cup™. This allows FIFA and its Partners to form true partnerships, adding great value to the engagement for both sides.
  • FIFA World Cup™ Sponsors have rights to the FIFA Confederations Cup and the FIFA World Cup™ on a global basis. Sponsors at this level enjoy a strong brand association with these two global tournaments, the use of selected marketing assets and media exposure, as well as ticketing and hospitality offers for the events.
  • The Regional Supporter level is the third level of FIFA’s sponsorship structure, allowing companies within the pre-defined global regions to promote an association with the FIFA World Cup™ in the domestic market.

See also

Contact us