Here’s your chance to see what goes on behind the scenes at a FIFA tournament as we take a look at the Marketing Highlights of our most recent events. Discover how our Commercial Affiliates connect with hundreds of millions of fans around the world and find out about FIFA-led initiatives that make such a positive social impact.
FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.
The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the commercial affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.
In this section, you can find an introduction into FIFA’s Brand Protection activities. Investing time and resources to protect the brand is of paramount importance to FIFA in order to secure the revenue streams which fund FIFA’s football and social development initiatives as well as its men’s, women’s and youth competitions.
