Telekom set to back FIFA Women’s World Cup
Building on its success as a 2006 FIFA World Cup sponsor, Deutsche Telekom is to become the first National Supporter of the FIFA Women's World Cup 2011 in Germany. The deal was announced in Bonn by Telekom chairman René Obermann at a news conference, also attended by German FA (DFB) President Dr. Theo Zwanziger and FIFA Women's World Cup Organising Committee (OC) President Steffi Jones, marking an extended partnership between the company and the DFB. Negotiations with world governing body FIFA and the FIFA Women's World Cup 2011 OC will be concluded shortly.
"It is a good sign that Deutsche Telekom is seeking an active role in the Women's World Cup. This underlines the high regard for women's football in Germany," DFB President Dr. Zwanziger commented. "The DFB enjoys an intensive and good partnership with the global concern. Deutsche Telekom was one of the guarantees of success at the 2006 World Cup, so it would be ideal to have the company at our side for the FIFA Women's World Cup 2011."
Deutsche Telekom AG chairman René Obermann stressed the significance of the firm's renewed commitment to a football World Cup. "The World Cup in 2011 will be a wonderful opportunity to drive even greater popular passion for women's football. We are consciously sending out a signal and taking a leading role among the DFB's partners," he said.
Steffi Jones described Deutsche Telekom as an ideal partner. "We need strong partners by our side so we can implement a host of attractive campaigns, drives and initiatives for the FIFA Women's World Cup 2011. The entire girls' and women's game in Germany will benefit."
For many years, Europe's leading telecommunications provider has supported football as an expert partner with an array of products and services. "We're delighted to deploy our expertise in ensuring smooth communications at the stadiums, on TV screens and while travelling with mobile phones, so everyone can share in this wonderful experience," Obermann stated.
The FIFA Women's World Cup 2011 OC may appoint up to six German businesses or organisations as National Supporters with specific marketing rights, including a presence at the stadiums and access to national print products and advertising facilities.