Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

A great World Cup experience at reasonable prices

With exactly 604 days to go until the Opening Match of FIFA Women's World Cup Germany 2011 on 26 June in Berlin, the Organising Committee are preparing for the commencement of the first ticket-sales period. OC President Steffi Jones will officially launch the online ticket portal and online order form at during the half-time break of the women's international match between Germany and the USA on 29 October 2009 in Augsburg (kick off 18:00 CET). This will mark the beginning of the first sales period and will continue until 31 January 2010. Available solely during this phase will be the "city series" tickets, which offer fans the chance to attend all four matches - with the exception of the Opening Match in Berlin and in Monchengladbach (only three matches) - hosted by a particular city.

The city series tickets are especially aimed at fans and local residents in and around the host cities. They'll have the first option on the best seats and can rest assured that they'll have the opportunity to see all the World Cup games which are hosted in their city," said the OC President. "Obviously it's also possible for a fan in Hamburg to purchase a city series ticket for Frankfurt", added Jones. There are around one million tickets available for the 32 FIFA Women's World Cup 2011 matches across the nine host cities of Augsburg, Berlin, Bochum, Dresden, Frankfurt, Leverkusen, Monchengladbach, Sinsheim and Wolfsburg. 700,000 tickets will go on general sale and half of those - 350,000 - will be available at a discounted price and will be targeted at families, clubs, schools and the local residents and fans of the host cities. The OC has calculated that the stadiums are likely to be around 80 per cent full, meaning an average attendance of around 25,000 per match.

City Series Tickets from 30 Euros **City series** tickets, consisting of four individual matches, will be in price category four and available from 30 euros. The goal is for all fans to have the opportunity to enjoy the stadium experience at a reasonable price. "A football World Cup is and always will be a special event. It offers an unrivalled international atmosphere and we can't express how excited we are to have the best teams and players from the world of women's football coming to Germany. Setting the prices at a reasonable level for all parties is imperative," said German DFB (FA) Secretary General Wolfgang Niersbach, who also emphasised the need to generate at least 27 million euros from ticket sales alone in order to help cover the estimated 51 million euros Germany 2011 budget.

The second sales period runs from 17 February until 30 June 2010 and features group discounts. These "twenty11" tickets will be aimed exclusively at clubs and schools and will only be available in price category four. A team', consisting of at least eleventeam-mates' would receive a total reduction of 20 per cent. The sale of individual tickets, including the Opening Match in Berlin, the Final and the matches involving Germany, is set to begin on 1 August 2010. The cheapest individual ticket for the FIFA Women's World Cup 2011 will cost ten euros, while the most expensive will be 200 euros for the final in Frankfurt.

Focus on Families and Clubs As well as fans in the host cities and footballers in clubs and schools, the OC is particularly keen to focus its efforts on families. "The Women's World Cup 2011 should be an event for the whole family. Our whole ticketing concept is completely family-friendly," said Steffi Jones. The discounted tickets for families with children and under-16s will not be limited to certain areas of the stadium either (i.e. the `family block') meaning there are discounted tickets up to 50 per cent available for any part of the stadium a fan chooses.

"I'm convinced we'll be presenting fans with a host of attractive ticket offers throughout each of the sales periods for Germany 2011. In contrast to 2006, when we had to allocate a large proportion of the tickets elsewhere, everyone will have the chance to experience this wonderful international football festival first hand. I'm already looking forward to the kind of thrilling atmosphere we experienced recently in Frankfurt for the Brazil friendly, which drew a record crowd for a women's match. I'm also sure we're in for a similar treat when we take on the USA in a friendly at the sold-out Augsburg World Cup Arena later this month," said German FA President Dr. Theo Zwanziger.

Another family-friendly aspect of the ticketing concept is the possibility of passing tickets on. The idea is that when a fan purchases one adult and one discounted "city series" ticket, up to eight people can enjoy the Germany 2011 experience. For example, a father and daughter could go to the first game, a mother and son the second, grandfather and grandchild to the third and aunt and niece to the fourth. Perhaps the most attractive "city series" ticket - in Frankfurt - includes a group stage match involving Germany, another group match, a semi final and the final and will cost a total of 120 euros per adult and 56 euros for children and under 16s. Therefore, two parents can take two children to all four matches for an average price of 22 euros per game.

Ticket Purchase via Internet and Hotline Jérôme Valcke FIFA Secretary General declared: "The FIFA Women's World Cup Germany 2011 will be another step in the history of Women's World Cup. The German Local Organising Committee are undertaking a variety of promotional campaigns, and with the launch of ticket sales today, fans across the world now have an opportunity to book their place at what I am sure will be a hugely memorable tournament."

As well as the official online ticketing portal, tickets can also be purchased via the hotline on 01805 / 06 2011 (0, 14 € Cents per Minute from the German fixed-line network, mobile phones costs may differ). Purchases are limited to a maximum of six "city series" tickets and 20 individual tickets per order. All prices include VAT, booking fees and permit the holder to use the local public transport system on the day of the match.