Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA Women’s World Cup 2011™ a magnet for sponsors: sponsorship programme sold out already

The FIFA Women’s World Cup 2011™ in Germany next year is living up to all expectations. This is reflected by the fact that with almost one and a half years to go before kick-off, the tournament’s sponsorship programme is already sold out. Today (1 March 2010) FIFA and the Local Organising Committee brought the sixth and final National Supporter, Deutsche Bahn AG, on board, who join the ranks of fellow National Supporters Allianz, Commerzbank, Deutsche Post, Deutsche Telekom and REWE.

“It is a great success for the FIFA Women’s World Cup next year,” said FIFA Director of Marketing Thierry Weil, “but we expected nothing less. In the last decade the Women’s World Cup has developed into a top event on the global sporting agenda. The attraction of women’s football can be measured in terms of the economic potential and value of the sponsorship agreements. Even before the successful ticket sales launch in October 2009, we could sense incredible enthusiasm about the tournament in Germany and abroad. A good deal of this is due to the professional and dedicated work of the Local Organising Committee in Germany. National Supporters will benefit directly from the public’s demand to be part of this event.”

It is the first time that a FIFA Women’s World Cup™ has attracted sponsors so early. All six National Supporters are leading German companies and strong brands. Deutsche Bahn AG and Deutsche Telekom previously teamed up with FIFA as sponsors of the 2006 FIFA World Cup™. All National Supporters of the FIFA Women’s World Cup Germany 2011™ will also sponsor the FIFA U-20 Women’s World Cup Germany 2010.

The fact that all the sponsorship slots have been filled so early is further evidence that the FIFA Women’s World Cup™ is an attractive competition with the power to entertain the crowds in the stadiums with high-quality football in a magical atmosphere. The widespread interest in women’s football continues to grow, with the next highlight being this year’s FIFA U-20 Women’s World Cup Germany 2010. This event will kick off in Germany on 13 July 2010, with the best young players in the women’s game on show in Augsburg, Bielefeld, Bochum and Dresden over a three-week period.