Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Official emblem unveiled

The official emblem of the FIFA Women's World Cup China 2007 was unveiled today during a press conference in Shanghai. FIFA was represented by Junji Ogura (Japan), a member of the Executive Committee, and Mary Harvey (USA), FIFA Director of Development and goalkeeper in the US team that won the 1991 World Cup in China as well as Olympic gold medallist in Atlanta in 1996. The Football Association of the People's Republic of China was represented by Xie Yalong, vice-president and general secretary, and Nan Yong, vice-president and head of the Organising Committee of the FIFA Women's World Cup, China 2007. Yao Mingbao, deputy general secretary of the Shanghai government was present as well.

Sun Wen also attended in the ceremony in a dual role. Not only is she one of the greatest international stars in women's football, she is also a FIFA ambassador for women's football. The title of ambassador, introduced by world football's governing body in autumn 2005, is both a tribute to the talent of emblematic figures in women's world football and also a means of promoting the sport through their fame.

The FIFA President, Joseph S. Blatter, was unable to attend the ceremony in Shanghai but sent the following message: "The FIFA Women's World Cup is clearly the flagship competition for international women's football. I have no doubt at all that the progress in standards of play witnessed at previous editions of the tournament will continue unabated, to the great pleasure of spectators, TV viewers and observers."

Xie Yalong, CFA vice-president and general secretary, commented: "In 1991, China successfully hosted the first FIFA Women's World Cup. 16 years later, we are excited to see the return of the most outstanding women's football event to China in 2007."

The official emblem of the FIFA Women's World Cup China 2007 expresses the spirit of global unity and harmony generated by the competition. It is the work of Chris Lightfoot (Whitestone International). The launch of the FIFA Women's World Cup 2007 emblem marks a new era in the field of branding for FIFA. The official emblem of the event is the first visual element under the new brand architecture. This has the aim of unifying all the different emblems and logos of the world football's governing body, including the 12 competitions and projects such as Goal, Fair Play and the FIFA Quality Concept for footballs and artificial turf. The main feature of this new branding strategy is a consistent design for all FIFA's activities. In addition, all FIFA tournaments will be consistently called "World Cup". The FIFA corporate mark with the two globes is no longer a component of any of the official emblems and will only be used for corporate communication purposes.

The FIFA Women's World Cup returns to China, where the event was first staged in 1991. Unfortunately, FIFA was obliged to move the tournament originally planned in China in 2003, due to the SARS outbreak, but at the same time announced that the 2007 tournament would be staged there instead.

The 5th FIFA Women's World Cup will be held in five cities: Shanghai, Chengdu, Hangzhou, Tianjin and Wuhan. The qualifying competition is already under way in some confederations (CAF, CONCACAF, UEFA). The distribution of places to confederations has been established as follows: AFC (2.5), CAF (2), CONCACAF (2.5), CONMEBOL (2), OFC (1), UEFA (5), plus the host country.

For more information about the FIFA Women's World Cup China 2007, please consult the dedicated section on FIFA.com.