Launch of Panini's second FIFA Women's World Cup sticker album
Panini, the world’s largest publisher of collectibles, and FIFA are proud to announce the launch of the Panini FIFA Women’s World Cup Canada 2015™ sticker album. The seventh edition of the FIFA Women's World Cup tournament will be held from 6 June – 5 July across six Canadian cities.
Panini has been creating FIFA World Cup™ sticker albums since 1970 and has been granted exclusive rights by FIFA to produce and sell the official sticker album, collectible trading cards and trading card games for the last 12 FIFA World Cup tournaments. The very first FIFA Women’s World Cup™ collection was launched to much acclaim in Germany in 2011 and the FIFA Women’s World Cup Canada 2015™ marks the return of the highly anticipated sticker album.
Peter Warsop, Panini’s Group Licensing Director, stated: “We take enormous pride in joining this year’s program to celebrate and help create additional awareness and excitement for the FIFA Women’s World Cup. We have already had many fans of the game reaching out to us from all over the World in anticipation of a sticker album being launched and we are delighted to be providing this to them. The German hosted event in 2011 was very successful in all respects, which has prompted us to extend our marketing and distribution of this year’s collection from just the host nation to around 25 countries. Given the increase in teams to 24, the sticker album has also increased to ensure we cover all participating teams and their potential player squads. For fans of the game who cannot find supplies within their own territories, we will make stocks available for purchase online.”
FIFA Marketing Director, Thierry Weil said: “We are delighted to be working with Panini ahead of the FIFA Women’s World Cup 2015 and know that fans of football around the world will be eager to get their copy of this years’ album. The release of each Panini Sticker Album incites excitement in supporters that comes in the build-up to a major tournament, and with just over one month to go I am sure that focus is now firmly turned towards Canada.”
The collectors Album will have 56 internal pages and contain spaces for 478 stickers - including 29 special stickers. Each sticker packet will contain five (5) stickers (seven (7) in North America) with packets to be sold in approximately 25 countries. For further information, please stay tuned to: FIFA.com and paninigroup.com.