Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Labatt Breweries signs up to support the FIFA Women’s World Cup Canada 2015™

FIFA and the National Organising Committee are pleased to announce a sponsorship agreement with Labatt Breweries of Canada. Labatt is the second National Supporter of the FIFA Women’s World Cup Canada 2015™. The agreement provides Labatt with extensive marketing rights within Canada for the next edition of the flagship tournament in women’s football, set to take place in Canada from 6 June to 5 July, 2015.

Labatt has a strong history of supporting football in Canada, with existing team partnerships in Vancouver and Toronto. This sponsorship provides Labatt the opportunity to tap into the energy surrounding the FIFA Women’s World Cup™, with exciting fan activations set to be at the core of Labatt’s work.

“We’re delighted to welcome Labatt as the second National Supporter for the FIFA Women’s World Cup,” said Thierry Weil, FIFA’s Marketing Director. “We saw from the last edition of the event in Germany just how important the support of national companies is to the success of the event and are happy to see the commitment of leading Canadian companies such as Labatt. We’re looking forward to working together on the road to 2015.”

“Labatt is committed to supporting football at a global level. Our partnership with FIFA Women’s World Cup 2015 is important in the evolution of our commitment to the sport,” said Jonathan Ritter, Head of Media, Sports and Entertainment, Labatt Breweries of Canada. “We look forward to harnessing the excitement of fans across Canada to ensure they enjoy each and every game during the tournament.”

The agreement is a strong symbol of the ever-increasing anticipation of the FIFA Women’s World Cup following the success of the 2011 tournament in Germany where the exciting football captured the imaginations of the crowds who flocked to the packed stadiums, in addition to the millions of television viewers all over the world.

Labatt is the second company to sign up as a National Supporter of the FIFA Women’s World Cup™, following mobile telecommunications company Bell. In total, six National Supporter slots are available for the event.