Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA Women’s World Cup 2015 Live Your Goals Tour to kick off in November

The FIFA Women’s World Cup 2015™ winner’s trophy will set off on a journey in November to each of the qualified countries as FIFA looks to provide a platform for its member associations to promote both the event and women’s football.

Canada 2015 marks the first time that 24 teams will take part in the showpiece event, which is set to take place across six cities from coast to coast (Edmonton, Moncton, Montreal, Ottawa, Vancouver and Winnipeg) between 6 June and 5 July.

The newly announced tour is closely linked with Live Your Goals – FIFA’s long-term campaign to support women’s football development – and has therefore been officially named the FIFA Women’s World Cup 2015 Live Your Goals Tour.

The FIFA Women’s World Cup 2015 Winner’s Trophy – which the tournament champions get to keep as a permanent reminder of their achievement – will be presented to the participating teams between November 2014 and March 2015, with each member association being responsible for proposing activities around the tour such as Live Your Goals festivals, workshops, stakeholder engagement events and media opportunities, including pictures with the trophy.

“This tour is a fantastic opportunity to drive international awareness about the FIFA Women’s World Cup while also underlining the commitment of FIFA to support its member associations in promoting and growing the women’s game,” commented Tatjana Haenni, FIFA Deputy Director of the Competitions Division and Head of Women’s Competitions.

For each stop of the tour, FIFA and the host association will promote both the FIFA Women’s World Cup and the importance of women’s football development.

“FIFA actively promotes and invests in the growth of women’s football worldwide and has doubled its budget in this area for the 2015-2018 period,” said Thierry Regenass, FIFA’s Director of Member Associations & Development. “The Live Your Goals programme is central to our mission of enabling every girl interested in playing the game to have an opportunity of doing so in the best possible conditions. The FIFA Women’s World Cup also serves as an inspiration and is crucial to our bid to further develop women’s football.”

As the global tour comes to an end in March 2015, the focus will turn to Canada with the launch of the FIFA Women’s World Cup Trophy Tour by Coca-Cola, which will see the Original Trophy traverse the country before ultimately being presented to the captain of the new champions on 5 July in BC Place Stadium, Vancouver.

To date, 21 teams have qualified for the tournament with the final two spots (either Italy or the Netherlands from the European play-offs plus either Ecuador or Trinidad and Tobago from the CONMEBOL/CONCACACAF play-off) to be determined by 2 December ahead of the Official Draw taking place in Canada's National Capital Region on 6 December.

As the tour progresses, further information will be provided on www.FIFA.com and via our social media platforms @fifawwc, www.facebook.com/fifawomensworldcup and youtube.com/FIFA.

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