Tuesday 19 June 2018, 16:43

Panini Digital Sticker album hits 6 million

  • ​835 million digital stickers already circulated across six million fans

  • Completed digital albums closing in on the one-million mark

  • Prizes include luxury hardbound physical versions of the 2018 Panini Album

Five days into Russia 2018 and FIFA World Cup™ fever is high and rising. While millions of fans are watching and talking about football, a growing group of collectors continue to stick, swap and share the 416 World Cup players with the Panini Digital Sticker Album presented by Coca-Cola.

Six million collectors have already joined the online hunt for Panini Digital Stickers in the hopes of completing their albums and winning prizes, which include luxury hardbound physical editions of the completed 2018 album.

The 2018 FIFA World Cup Panini Digital Sticker Album presented by Coca-Cola is available on all major platforms. You can participate on desktop and mobile, with an Official App available for iOS and Android users.

18 June update means more stickers! An additional 64 player stickers (2 per team) plus 32 FWC Trophy Tour by Coca-Cola stickers were released into the Panini Digital Sticker Album on 18 June. To collect these additional stickers as well collect a free sticker pack by entering the promo code ‘Coca-Cola’, follow this link.

A growing tradition Launched for Germany 2006, the Panini Digital Sticker Album presented by Coca-Cola has become a digital tradition for World Cup fans. The 2018 edition, which runs until the end of August, has already eclipsed the records set in 2006, 2010 and 2014, and the number of collectors playing Panini daily for Russia 2018 is larger than all previous editions combined.

Fan Zone The Fan Zone is the go-to place for FIFA World Cup™ followers. Don’t miss out on our Fantasy, Bracket Challenge and Match Predictor games – they’re free, super fun and offer amazing prizes. Stick, swap and share Panini Digital Stickers, and vote for the Man of the Match for all 64 Russia 2018 contests and your best XI players of the tournament in the Fan Dream Team. Visit the Fan Zone