FIFA announced today (24 November) that Satyam, a leading global consulting and information technology services provider, has become the first Indian company to sign up as a FIFA World Cup™ Sponsor. This historic agreement awards Satyam global rights for the 2010 FIFA World Cup™ in South Africa, the 2014 FIFA World Cup™ in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period. The partnership, sealed by FIFA President Joseph S. Blatter and Satyam chairman and founder B. Ramalinga Raju at a signing ceremony on the eve of the Preliminary Draw for the 2010 FIFA World Cup South Africa™ in Durban, represents the first major sponsorship deal the IT services company has entered into - a further indication of the enduring appeal of football.
"I am very proud that Satyam has chosen the FIFA World Cup for this historic move. Satyam's commitment is a testimony to the immense appeal of FIFA as a superior marketing platform for transporting a brand around the world. It is a big advantage for all those involved in the events to have such an experienced IT service partner on board," said the FIFA President. "We look forward to working with such a dedicated partner who shares our ideals and identifies with our mission to use football as a tool to touch the world and build a better future."
As the Official IT Services Provider to the 2010 and 2014 FIFA World Cups, Satyam, which already enjoys a business relationship with FIFA, will play a crucial role in developing the core IT event management system for FIFA and its service partner for IT, accommodation and hospitality - MATCH AG, as well as local organising committees during the next seven years. With a presence in more than 57 countries, Satyam can fully leverage its global expertise and therefore enable FIFA not only to deliver world-class events but also focus on generating a long-lasting legacy for the host countries through hiring and educating local event staff.
Satyam is a significant investor in South Africa and leads a skills development initiative for South Africans under the Joint Initiative for Priority Skills Acquisition (JIPSA) programme. Currently, more than 80 South African students are enrolled in the year-long technical training programme at the company's campus in Hyderabad, India.
"We are pleased with the confidence FIFA has in Satyam to deliver mission-critical business and technology services for the world's foremost sporting event. This sponsorship recognises the sport's universal appeal and its tradition of skill, speed, competitiveness and teamwork - attributes that reflect Satyam's own qualities. Over the last two decades we have become an established global company, and this sponsorship will serve to further accelerate our global expansion," said B. Ramalinga Raju.
Satyam is the fourth company - after Anheuser-Busch, McDonald's and MTN - to join the proposed six-member FIFA World Cup Sponsor line-up under FIFA's commercial hierarchy, which comprises six FIFA Partners, six FIFA World Cup Sponsors and six National Supporters. FIFA has already signed contracts with adidas, Hyundai, Sony, Coca-Cola, Visa and Emirates Airline as FIFA Partners. In addition, Telkom SA was recently announced as the second National Supporter of the 2010 FIFA World Cup™ after FNB.