Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Official “20 Centres for 2010” campaign launched at Preliminary Draw in Durban

"20 Centres for 2010" is the slogan and the objective of the official 2010 FIFA World Cup™ campaign, which was launched today (25 November) ahead of the Preliminary Draw in Durban. By the end of the first FIFA World Cup™ on African soil on 11 July 2010, FIFA is aiming to raise at least USD 10 million and construct 20 Football for Hope centres across Africa.

The first of the 800+ qualifying matches for the 2010 FIFA World Cup™ have already been played and, for the first time, the goals scored during the qualifying competition will not only bring joy to the fans but also give hope to children in Africa, because FIFA - supported by its six Partners adidas, Coca-Cola, Emirates, Hyundai, Sony and Visa as part of their contracts - will donate USD 500 each and every time the ball hits the back of the net. In the 2006 qualifiers, a total of 2,464 goals were scored by the 194 participating teams at an average of 2.91 per match. So, if the strikers of the 200 teams taking part this time round are on song, this pledge will generate over USD 1 million for the construction of Football for Hope centres.

"This campaign emphasises the power of football far beyond the boundaries of the pitch. With the help of football fans, celebrities and sponsors, we want to build 20 Football for Hope centres to deliver on our promise to give back to Africa something substantial and leave a lasting legacy well after 11 July 2010," explained FIFA President Joseph S. Blatter.

Football fans from around the world can contribute to 20 Centres for 2010 by making a donation of an amount of their choice for every goal scored by their favourite team on the road to and during the 2010 FIFA World Cup™. Fund-raising to realise the 20 centres for 2010 will start worldwide in the second quarter of 2008. More details can be found on

"This is a truly momentous moment for African football. We at the organising committee have always believed that hosting the first FIFA World Cup in Africa is about far more than football. It is about leaving a meaningful legacy for the African continent for many years to come. 20 Centres for 2010 truly reflects our goal to make a real difference for all of Africa. This campaign is a very concrete step towards giving thousands of African youngsters the chance of a better future," said Danny Jordaan, CEO of the 2010 FIFA World Cup Organising Committee.

Five of the centres will be located within the host country, the other 15 across the African continent. Each will include a mini-pitch, classrooms and healthcare facilities, providing young people a place to play as well as giving them access to counselling, health and educational services. The centres will be managed by established and recognised non-profitmaking organisations that use the power of football to promote positive social change in their communities and are implementing partners of the Football for Hope Movement. "There are many challenges in Africa and we need to improve conditions for children. They are the future. It is important to give the lives of these children new meaning, these centres offer this hope. Moreover, this campaign gives every football fan the chance to be part of a winning World Cup performance," explained George Weah who personally pledged support as a Football for Hope ambassador. During the 2010 FIFA World Cup™, many of the 20 centres for 2010 will be transformed into hubs of football passion, with plans to broadcast the tournament's matches live on giant screens. Nonetheless, long after the final whistle has blown, the centres will continue to serve their local communities.