Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA Executive Committee awards hospitality rights

FIFA's Executive Committee decided on 30 October 2007 to appoint MATCH Hospitality AG as FIFA's hospitality rights holder following a public tender process.

Two separate public tenders had been launched for FIFA's hospitality rights for the 2009 to 2011 period (Tender A, including the 2010 FIFA World Cup South Africa™) and for the 2013 to 2014 period (Tender B, including the 2014 FIFA World Cup Brazil™).

The appointment includes the sales of hospitality packages on an exclusive worldwide basis and the operation of the FIFA Hospitality Programme.

FIFA General Secretary Jérôme Valcke commented: "The rights have been awarded to the best bidder, recognising the world's biggest hospitality rights property. This long-term partnership is giving FIFA sustainable assets and promoting hospitality across all of FIFA's events. FIFA is taking on board the most experienced and competent team to deliver high-quality services."

MATCH Hospitality is based in Zug (Switzerland) with offices in Zurich and Johannesburg and is a subsidiary of Byrom Holdings plc (Byrom).

Infront Sports & Media AG (Infront) is joining Byrom as a shareholder of MATCH Hospitality and there will shortly be an announcement of another major company with a long-standing and successful relationship with FIFA that will join Byrom and Infront as shareholders of MATCH Hospitality AG.

Jaime Byrom, Executive Chairman of MATCH Hospitality AG, commented: "MATCH Hospitality is honoured and delighted at the prospect of delivering a great FIFA Hospitality Programme and leaving a lasting legacy for the host nations of these FIFA events. We are confident that with our team of hospitality experts led by Pascal Portes, the company's Chief Operating Officer and Head of Hospitality, we shall deliver an unforgettable FIFA World Cup experience for all parties involved."