Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

UNICEF and FIFA partnership for 2006 FIFA World Cup™ highlights peace and tolerance

FIFA and UNICEF today (16 May 2006) officially kicked off their joint campaign for the 2006 FIFA World Cup Germany™ under the banner UNITE FOR CHILDREN, UNITE FOR PEACE.

The UNITE FOR CHILDREN, UNITE FOR PEACE campaign spotlights the potential of football to promote values of peace and tolerance at international and national levels as well as locally, within communities and between individuals. FIFA and UNICEF are joining forces during the 2006 FIFA World Cup™ to communicate the importance of sport as a platform for creating self-esteem, self-confidence and trust while at the same time reinforcing an environment where interaction is possible without violence, coercion or exploitation.

FIFA President Joseph S. Blatter said: "FIFA selected UNICEF to be the official goodwill cause of the 2006 FIFA World Cup™ based on the longstanding alliance of our two organisations and our common goals of fighting for the rights of children. FIFA is pleased to be working with UNICEF to carry the message that sport – and particularly football – is a peace-building exercise and the core of childhood, and one that can contribute to making the world a better place".

"The FIFA World Cup™ is not only a great sporting event, but a powerful opportunity to share messages about the profound and positive difference sport can make in the lives of children," said UNICEF Executive Director Ann M. Veneman.

UNITE FOR CHILDREN, UNITE FOR PEACE has several communications components, including

• a star-studded public service announcement (PSA) • a dedicated website ( • video profiles of children around the world • a manual for football coaches called 'Coaching Boys into Men'

The PSA – produced by MTV International – features UNICEF Goodwill Ambassador David Beckham and 14 other top players set to participate in the FIFA World Cup™ who joined 'Team UNICEF' in support of the campaign. The PSA will be shown before each of the 64 matches of the tournament.

The 15-player 'Team UNICEF' squad is: David Beckham (England); Emmanuel Adebayor (Togo); Christoph Metzelder (Germany); Didier Drogba (Côte d'Ivoire); Thierry Henry (France); Tim Howard (USA); Rafael Marquez (Mexico); Lionel Messi (Argentina); Hidetoshi Nakata (Japan); Ji-Sung Park (Korea Republic); Eduardo Tenorio (Ecuador); Francesco Totti (Italy); Edwin van der Sar (Netherlands); Paulo Wanchope (Costa Rica); Dwight Yorke (Trinidad and Tobago).

The dedicated campaign website spotlights these top 'Team UNICEF' players as well as video stories of 11 children whose lives have been positively impacted by football, overcoming various situations of violence and conflict.

As part of the campaign, FIFA, UNICEF and the non-governmental organisation Family Violence Prevention Fund will launch a manual for football coaches called 'Coaching Boys Into Men'. Coaches can have a unique role in addressing issues of violence and discrimination, particularly against women and girls. The football coaches' manual is intended to help coaches find "teachable moments" to talk to their young athletes about tolerance and to teach them that violence does not equal strength. The manual will be published first in the four official FIFA languages (English, Spanish, French and German) and will be distributed globally.