The visual identity of the 2006 FIFA World Cup: A wave of colours
"La Ola", the popular wave of enthusiasm created by the fans, and a bright spectrum of colours makes up the visual identity of the 2006 FIFA World CupTM. The design, approved by FIFA and the 2006 FIFA World Cup Organising Committee Germany adds a visual dimension, in the form of a wave, to the recognition of a clear and positive corporate identity in the twelve host stadia.
However, in an innovative departure from previous tournaments, there will not be one standard colour but a palette for each FIFA World Cup Host City and stadium, thus giving each host venue its own identity within the 2006 FIFA World Cup visual image. "Ultimately, this idea not only convinced us, but it excited us. Whether on the presidential committee, supervisory board or board of trustees, all are unanimous that the diversity of colour is absolutely in keeping with our intention of combining good organisation with a warm and welcoming atmosphere," explains OC President Franz Beckenbauer.
The graphics will make their début appearance at the Final Draw on 9 December 2005 in Leipzig. Before that, however, and exactly 200 days before the opening game, welcome signs will be mounted on 55 motorway crossings on Monday, while the slogan "A time to make friends" will appear in conjunction with the visual identity at 69 locations throughout the German motorway network. "All of the signs will remain in place until the FIFA World Cup, allowing us to reach millions of road users with our message. These fantastic campaigns were made possible thanks to excellent collaboration with the Federal Transport Ministry," added OC vice-president Wolfgang Niersbach.
The design of the conjoined waves is the brainchild of Swiss agency Hug & Dorfmüller, while the Organising Committee outsourced the project management to T.E.A.M. Marketing AG, who have already convinced the twelve stadium operators to put concrete plans in place. The Host Cities will also feature designated FIFA World Cup routes (from airports and railway stations to the stadia and official FIFA hotels), adorned with the 2006 colours. "The FIFA World Cup colours will appear on lamp posts, bridges and other prominent positions, as well as at public viewing events. Our cities will also be optimally prepared for the visual promotion of the tournament," Wolfgang Niersbach highlighted.