Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Philips becomes Official Partner of the 2006 FIFA World Cup™

Europe's largest electronics company Philips has become an Official Partner of the 2006 FIFA World Cup Germany™. The renowned Holland-based company has been an Official Partner since the 1986 FIFA World Cup™ in Mexico.

"We are very much looking forward to continuing the fruitful cooperation that we have enjoyed with Philips over the past 16 years and to offering them a great marketing platform on a global level in the future too" said FIFA President Joseph S. Blatter. "Long-lasting partnerships like the relationship with Philips help FIFA to provide a great service to the worldwide football community on a consistent and ongoing basis".

Gottfried Dutiné, Executive Vice President and member of Philips' Board of Management, and Guido Tognoni, FIFA Director of Competitions, Marketing & TV, made the partnership official at a press conference in Neu-Isenburg on Thursday.

Philips joins nine Official Partners - adidas, Avaya, Budweiser, Coca-Cola, Deutsche Telekom, Gillette, McDonald's, Toshiba and Yahoo! - for the 2006 FIFA World Cup™.