Party time in FIFA World Cup Host Cities: Over seven million expected to attend fan festivals
Official fan festivals staged by the twelve 2006 FIFA World Cup Host Cities are set to become the biggest football parties of all time, with an estimated total of between seven and eight million revellers more than twice the total attendance at the stadiums. "We've talked about the problem with ticketing often enough, so we're exceptionally pleased with the firm arrangement we've reached with the 12 FIFA World Cup Host Cities and FIFA regarding live broadcasts on giant screens. Fans will experience the World Cup locally, even if they've been unable to secure tickets," OC senior vice-president Horst R. Schmidt commented following a Host City working group meeting in Frankfurt.
A total of 56 live match broadcasts (eight matches run in parallel) using signals provided by ARD, ZDF and RTL will be supported by an attractive entertainment and music programme. A number of TV and radio stations will broadcast live from the central Public Viewing squares, particularly on rest days. Admission to all events is free. Temporary OC fan embassies will specifically cater for overseas visitors.
A quartet of top partners - Coca-Cola, Hyundai, MasterCard and Toshiba - will be present in all 12 cities and are providing funds for the basic infrastructure. The four are joined in Berlin by Phillips. "These events are promoted by the Host Cities, not FIFA or the OC. We're paying special attention to security, as that must be as much of a priority as it is in the stadiums," Horst R .Schmidt commented.
The Host Cities will recoup their costs by renting retail space and from sponsorship by local and regional businesses, provided they do not compete with the Official Sponsors. Local and regional breweries will be able to sell their beers alongside those from Anheuser Busch, whilst there will also be a wide array of local and international gastronomic delicacies.
"We are delighted that the Host Cities have worked closely together with the OC and FIFA to organise these events for fans and visitors. Nothing on this scale has been organised at any previous World Cup. In summary, it means every city now has two venues, the stadium and the fan festival," commented FIFA General Secretary Urs Linsi. "We've come up with some very good solutions, especially in terms of marketing."
The official fan festivals will be complemented by live broadcasts on giant screens all over Germany. More than 800 towns and communities have registered non-commercial events with rights holder Infront Sports and Media AG. Infront has also reached an umbrella agreement with licensed trade association DEHOGA, permitting the organisation's pubs and beer gardens in Germany to broadcast FIFA World Cup matches free of licence fees.
No restrictions apply to such events, specifically in terms of drink and food services, provided no admission fee is charged and/or the event is not sponsored. Commercial events require a licence. Twenty such applications have been registered to date. All revenues raised from commercial licence sales will be donated by Infront to SOS Children's Villages and the Official Charity Campaign of the 2006 FIFA World Cup, "6 villages for 2006".
2006 FIFA World Cup fan festivals: Venues
Berlin Brandenburger Tor/Strasse des 17. Juni Dortmund Friedensplatz and Westfalenhallen Frankfurt 'Floating football arena' between Eisernem Steg and Ignatz-Bubis bridge Gelsenkirchen Glückauf stadium, Schalke Hamburg Heiligengeistfeld Hanover Waterloo Platz Kaiserslautern Stiftsplatz and Platz an der Barbarossastrasse Cologne Heumarkt and Roncalliplatz Leipzig Augustusplatz Munich Olympiapark Nuremberg Volksfestplatz an der Bayernstraße Stuttgart Schlossplatz