GREEN GOAL internet offering launched
Some 424 days ahead of the 2006 FIFA World Cup Germany, the Organising Committee has announced another milestone in the Green Goal environmental initiative. "Green Goal represents uncharted territory for the Organising Committee at a FIFA World Cup. We have committed to comprehensive, measurable environmental targets at a decentralised, large-scale sporting event for the very first time. We always knew the biggest challenge from an environmental point of view would be organising transportation, especially given the decentralised nature of the event. I'm delighted the OC has already laid down important markers," Federal Environment Minister Jürgen Trittin commented at a ceremony to activate the Green Goal internet site at the Berlin Olympic stadium.
Information on the campaign is available in German and English through the official FIFA World Cup internet portal www.FIFAworldcup.com. The site attracted 2 billion page impressions during the 2002 FIFA World Cup Korea/Japan, with a peak of 130 million page impressions on one day alone. The environment section of the site contains information on the five core areas covered by Green Goal: water, refuse, energy, mobility and 'climate neutrality'. The 12 FIFA World Cup stadiums lie at the heart of the project. Each stadium is undertaking individual eco-friendly measures in line with the overall Green Goal concept. "The OC is proud to document our far-reaching efforts to spare the environment in preparing for and operating the 2006 FIFA World Cup, and to present the results to the world. Obviously, none of the measures will be detrimental to the smooth running of matches at the event," OC senior vice-president Horst R. Schmidt explained.
Green Goal's ambitious target is to reduce the event's impact on the global climate to the absolute minimum. According to studies by the Ecological Institute, technical consultants to the Organising Committee (OC) and Federal Environment Ministry (BMU), the 2006 FIFA World Cup is likely to generate incremental greenhouse gas emissions in Germany totalling around 100,000 tonnes. These emissions will be balanced by investment in climate protection schemes elsewhere. The net effect will be the first ever 'climate neutral' FIFA World Cup. Commented OC vice-president Wolfgang Niersbach: "Insofar as it is possible, we want to reduce overall energy consumption and use eco-friendly energy. The emissions which will still inevitably arise will be cancelled out by climate protection projects in other places. Together with all parties involved, our aim is to contribute towards a lasting legacy from the 2006 FIFA World Cup."
The OC and its partners will apply the so-called "Gold standards" defined by leading climate protection organisations in choosing the projects to be supported. "We're considering projects in South Africa, host nation for the next World Cup, and in South-East Asian countries affected by the Tsunami. We're also reviewing a range of interesting options in other areas," Horst R. Schmidt explained.
Some 3.2 million spectators from Germany and abroad will attend the 64 matches at the 2006 FIFA World Cup, together with 10,000 to 15,000 media representatives from around the globe, 1,500 FIFA officials, 15,000 volunteers and a host of security, technical and service personnel. Transporting these vast numbers is likely to generate 70,000 to 80,000 tonnes of exhaust gases, representing more than 80 percent of the incremental greenhouse gas emissions in Germany attributable to the FIFA World Cup. The 2006 finals feature a combined match and public transport ticket, a first at a FIFA World Cup. Furthermore, accredited journalists will receive six weeks' free travel across the entire Inter-City and local network operated by German Railways (Deutsche Bahn AG).
Green Goal also includes a uniform refuse disposal initiative at the stadiums, the stadium surrounds and the Host Cities. Key measures include avoiding refuse by using returnable containers, and thorough trash separation.
Further reaction to Green Goal:
"Promoting better football, spreading the game around the world and contributing to a better world has been FIFA's maxim for a number of years. Another way to create a better world is for all of us to show concern for the planet and its natural resources. Green Goal is the first and most important goal scored at the 2006 FIFA World Cup."
FIFA President Joseph S. Blatter
"The German Organising Committee has broken new ground with the Green Goal initiative. The 2006 tournament will be the first FIFA World Cup featuring a comprehensively planned and implemented environmental and recycling programme. As chairman of the FIFA Organising Committee, I warmly welcome these measures which, combined with an innovative traffic and transportation scheme, should continue to offer benefits beyond the World Cup and show the way forward for other organisations."
Chairman of the FIFA Organising Committee for the 2006 FIFA World Cup Lennart Johansson
"The eyes of the world will be on Germany during the World Cup. We naturally want to set an example in terms of environmental protection."
2006 FIFA World Cup OC President Franz Beckenbauer