'Africa's calling' towards 2010 and the FIFA World Cup in South Africa
Under the title "Africa's calling", the journey to the 2010 FIFA World Cup will start in Berlin on 7 July 2006 with the presentation of the "African Legacy" programme in a ceremony that will be attended by the President of the Republic of South Africa Thabo Mbeki and FIFA President Joseph S. Blatter, accompanied by some of the greatest ever African players such as George Weah, Abedi Pelé, Roger Milla and Lucas Radebe. The event will culminate in the unveiling of the Official Emblem of the tournament, and it will be followed later the same day by a free concert under the slogan "Football for a Better World from Germany to South Africa", featuring artists such as Youssou N'dour, Ivete Sangalo, Xavier Naidoo and Sean Paul.
The ceremony, which will take place in the Tempodrom in Berlin between 14:00 and 17:00, will signal the start of the road from Germany and Europe to South Africa and Africa. This four-year period will feature several projects which will ensure that the first ever FIFA World Cup on African soil will leave a lasting positive effect on the continent.
The official concert, organised by FIFA in cooperation with the City of Berlin and the Fan Fest, will provide the climax to this day, symbolising the bridge between Germany and South Africa and paying tribute to the fans for their support and giving them an opportunity to celebrate one month of passion and emotions. It will take place on the evening of 7 July at the Brandenburg Gate in Berlin, and will include a blend of local and international stars such as Die Fantastischen Vier, Wir Sind Helden, Xavier Naidoo, Sean Paul, Ivete Sangalo, Youssou N'dour and South African chart-toppers Freshly Ground.
The concert will also have special guest appearances on stage, including football stars, as well as images on giant video screens with highlights of the 2006 FIFA World Cup, and it will provide an excellent opportunity to celebrate just two days before the grand final of the tournament.
"Africa's calling" is part of the "Win in Africa with Africa" project. This project was initiated by Mbeki and Blatter in order to leave an "African Legacy" as a benefit of the 2010 FIFA World Cup, and it has several key objectives, including the following: to ensure that the whole continent benefits from the impact of the greatest individual sport event in the world, to project positive messages about Africa, to further promote the development of African football, to use the potential of the beautiful game for social, health and community issues and to reinforce peace and nation building in the region. The project will also focus on leaving a legacy for African football, with new artificial fields, support for the national leagues, training of African football executives and promoting the development of sports medicine in Africa, amongst other initiatives.
"Win in Africa with Africa" is one of the main programmes of the "Football for a Better World" alliance, which was recently approved at the 56th FIFA Congress in Munich. This alliance will allow the implementation of one of the main goals of world football's governing body, which is to strive to build a better future through football, especially in Africa, but also throughout the world.
Note to media representatives: Accreditation is needed to cover both the presentation of the "African Legacy" programme and the unveiling of the Official Emblem of the 2010 FIFA World Cup, with separate accreditation required to access the media areas of the concert. For the first event, please fill in the attached accreditation form and send it to firstname.lastname@example.org by 12:00 on 30 June at the latest. With regard to the concert, please contact email@example.com by the same date.