Chile reveals official emblem and slogan for 2015

Next year, Chile will have the opportunity once again to demonstrate its organisational skills and passion for football as it plays host to two major sporting events, one of which is the FIFA U-17 World Cup Chile 2015.

The event will be an opportunity to showcase youth football and will leave a legacy of improved sporting infrastructure and the transfer of knowledge to the Host Cities, putting them in a strong position to host other global events in the future.

The Official Emblem and the visual identity of the U-17 World Cup were revealed today in a striking launch event which took place in Santiago in the presence of special guests, including the President of Chile Michelle Bachelet, the chairman of the Organising Committee for the FIFA U-17 World Cup Rafael Salguero and the President of the Chilean Football Association Sergio Jadue.

The Official Emblem reflects Chile’s unique and diverse nature, a country where one can hike in the mountains and stroll along the beach all in one day. Taking the shape of the FIFA U-17 World Cup Official Trophy as its starting point, the main colours that inspired the emblem are those of the Chilean flag – red, white and blue – complemented with vibrant green symbolising the country’s nature and vitality. The strong waves of the Pacific Ocean are represented in the base of the emblem, while the Andean mountains are easy to identify by their angled peaks. The design includes a chain of human figures reaching towards the star of the national flag, also a visual metaphor for all young players who are aiming high and hoping to achieve their dreams.

Rafael Salguero, chairman of the Organising Committee for the FIFA U-17 World Cup, said: “I am thrilled that the FIFA U-17 World Cup Chile 2015 now has a well-defined identity that all fans will be able to recognise easily. We know that Chile is a country with an intense and incredible passion for football, which is why it is a real pleasure to be able to stage this important competition here. We are convinced that the Chilean people will be great supporters of the competition and we know that everyone – players, coaches and officials – will enjoy the event, just as the Official Slogan ‘Una fiesta un nuestra cancha’ (a party on our pitch) suggests.”

The slogan “Una fiesta en nuestra cancha” serves as an invitation to join the celebration of football to which all are welcome and sets the mood of the competition, where fans and players alike will gather to enjoy high-quality football and a unique experience. It will also be an opportunity for Chile to celebrate its achievement, having once again worked hard to host a global event.

“With only 375 days to go before the 16th edition of the U-17 World Cup kicks off on our pitches, the countdown has started in earnest. I would like to take the opportunity presented by the launch of the Official Emblem this afternoon in the presence of such august personalities to reiterate our promise to do everything possible, and maybe even the impossible, to make the FIFA U-17 World Cup Chile 2015 the best-ever edition in the history of this competition since it was first held in China in 1985,” Sergio Jadue, President of the Chilean Football Association said.

This is the fourth time that Chile has hosted a FIFA tournament and its first in the U-17 age group, and it is turning out to be the largest in Chilean football history in terms of logistics, delegations, accommodation needs and workshops. For this tournament, Chile will host 24 teams who will play 52 matches in 23 days with the 504 best players in the world in that age group.

“I want to reiterate my government’s commitment to providing all of the sporting infrastructure to the required FIFA standard for the U-17 World Cup as well as for the Copa América 2015. We will show the world once again that Chile, a small country, thinks big when it comes to organising an international event of this scale,” assured the Chilean President Michelle Bachelet.

The eight Host Cities waiting to welcome the future stars of world football are: Chillán, Concepción, Coquimbo, La Serena, Puerto Montt, Santiago, Talca and Viña del Mar. All of them will reap the benefits of improved infrastructure for sport, transport and tourism, building on their current capacities in terms of airports, motorways and hotel accommodation. In addition, the people working in those cities will be able to develop their skills in organising large sporting events thanks to FIFA’s guidance and collaboration, helping the Local Organising Committee to reach the highest standards.

Media outlets may use FIFA’s official marks for editorial and information purposes, provided that their use does not create any false association between the tournament and commercial entities other than the official Commercial Affiliates of FIFA. The Official Emblem is available via the FIFA Media Channel: (new users can register via High-resolution official marks for editorial purposes may be downloaded from FIFA’s digital archive via