FIFA and the Local Organising Committee have announced the Souza Lima Group, a company specialising in security and facilities services, as an official National Supporter of the FIFA U-17 World Cup Brazil 2019™.
The Souza Lima Group will be involved in various marketing initiatives and will have exclusive and unique brand exposure throughout the tournament, including on pitchside advertising boards at all matches. By becoming an official National Supporter, the security and outsourced services company is expanding its range of sports sponsorships, having previously featured on advertising boards at qualifiers for the 2018 FIFA World Cup Russia™ and major regional football championships.
Cacá Fernandes, Marketing Director of the Souza Lima Group, said: “We are very happy to be participating in this year's FIFA U-17 World Cup. The Brazilian public are huge fans of football, and want to find out which talented youngster might turn into a true star of worldwide football.”
Jean-François Pathy, Director of Marketing Services at FIFA, commented: “We are delighted to welcome the Souza Lima Group as a National Supporter of the FIFA U-17 World Cup. Thanks to this partnership, the Souza Lima Group will benefit from marketing initiatives and widespread brand exposure, and the tournament will gain the support that is essential to delivering another great event in Brazil.”
The FIFA U-17 World Cup™ will take place from 26 October to 17 November. During this period, 24 national teams from around the world will compete for the coveted trophy, which was last won by England at India 2017.
The Souza Lima Group is recognised as market leader in the national market for security and outsourced services such as concierge, cleaning, facilities and security services and as a company of operational excellence, providing complete and innovative solutions.
With nearly 30 years on the market and operating in 15 branches in 11 Brazilian states, the Souza Lima Group is considered the fastest-growing company in the segment, with more than 22,000 employees. Its team is well trained and qualified, using the best and latest practices available. The group’s clients all benefit from the results, as all services are provided with great efficiency and quality in areas such as electronic security and facilities services.