Media Release

Federation Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Zharishka™ the firebird lands as FIFA Beach Soccer World Cup Russia 2021™ Official Mascot

11 Aug 2021

A dazzling firebird named Zharishka™ has soared in as the Official Mascot of the highly anticipated FIFA Beach Soccer World Cup Russia 2021™. Inspired by the Slavic folklore tradition, Zharishka embodies both the traditional traits of a firebird of strength and perseverance and the joy and energy of beach soccer. Inspiration for the choice of the mythical animal came from the brilliant yellow and red firebird featured in the tournament’s stunning official poster and the official emblem. Zharishka is the first Official Mascot in the history of beach soccer’s biggest event. Zharishka will help to make this year’s edition of the FIFA Beach Soccer World Cup™ one of the best ever by bringing the fun and excitement of the spectacle to youngsters and fans across the host city of Moscow and beyond. In addition to welcoming fans to the Luzhniki Olympic Complex for the tournament, Zharishka will visit children at local summer and sports camps in the area, bringing joy and encouraging them to take part in the event. Zharishka will also participate in various promotional activities and campaigns surrounding the FIFA Beach Soccer World Cup across television and social media platforms and online. “Zharishka is a striking character who will be entertaining and engaging for fans of all ages, and especially youngsters,” said FIFA Marketing Director Jean-François Pathy. “He is a wonderful symbol of the fun and passion of the FIFA Beach Soccer World Cup and will help to tell the story of the event to a wider audience. In keeping with the stunning visual assets that have been created for the tournament, Zharishka will play a key role in inspiring people to follow this special beach soccer celebration.” The FIFA Beach Soccer World Cup will take place from 19 to 29 August 2021. For more information about the event or to purchase tickets, click HERE.