Fair play encompasses many aspects of football and manifests itself in a variety of ways on and off the pitch.
It can be seen when a player helps a player on the opposing team up after a foul or when a player acts with integrity and informs a referee he or she was in fact not fouled in the penalty area and should not be awarded a penalty kick.
Fair play also extends beyond the pitch and into the crowd when the spirit of competition and respect for one another is on display. Simply put, fair play is football in its purest form.
Since 1987, FIFA has recognised exemplary fair play with the FIFA Fair Play Award.
The winner of the 2017 award was Togolese player Francis Kone, who performed life-saving first aid treatment on goalkeeper Martin Berkovec following a collision during a Czech First League game. The forward said it was the fourth time he had administered life-saving treatment on the football pitch - twice in Africa and once in Thailand.
The 2018 winner, in recognition of exemplary fair play behaviour during the period from September 2017 to July 2018 will be revealed at The Best FIFA Football Awards show in London on 24 September.