The Official Emblem
The Official Emblem for the biggest international football tournament ever to be held in the United Arab Emirates (UAE) was unveiled at a special ceremony at the sumptuous Emirates Palace hotel in Abu Dhabi in March.
The emblem, revealed by a group of young Emiratis, depicts an oyster shell and pearl, resplendent in the UAE's national colours and is a reference to the country's historical relationship with fishing and pearl diving.
Local Organising Committee (LOC) Chairman HE Yousef Y Al Serkal explained the significance of the emblem and its important role in helping to brand the tournament internationally.
He said: “It is a great honour for the UAE to have been chosen by FIFA to host this prestigious tournament. Pearl diving is part of our national heritage, as is the game of football, and it is natural for the two to come together in a celebration of sport and such an important international event.”
The Official Emblem is a lock-up, combining the FIFA brand (dark blue and light blue “fin” elements and a football) with the FIFA U-17 World Cup UAE 2013 local area. The logo harks back to the traditional Emirati pearl fishing days of old and the design is rendered in the national colours of the UAE national flag.
Pearl fishing has a proud and ancient history throughout the Emirates going back thousands of years and is a perfect symbol of the value that the nation places on football and its youth.