National Supporters

National Supporters

Strength in depth of home team backing underpins tournament's success.

When it comes to sponsorship, strong domestic support in the host country is essential for a successful FIFA tournament.

We were fortunate, therefore, that “local” businesses in the United Arab Emirates also happen to be some of the world's leading exponents in their particular fields!

After all, the United Arab Emirates is now recognised as one of the world's leading economies and, as such, the FIFA U-17 World Cup UAE 2013 attracted an unequalled group of National Supporters, including representatives from the oil, telecommunications, finance and cultural sectors. 

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    National Supporters


Abu Dhabi Airports

With teams and fans flying in to the UAE from every part of the globe, Abu Dhabi Airports made for a perfect National Supporter for the FIFA U-17 World Cup UAE 2013. 

Created in 2006 through a mandate from the Executive Council of Abu Dhabi, Abu Dhabi Airports was formed to manage and operate Abu Dhabi International Airport and overlook its mega expansion plans. Today, the company has expanded its portfolio of assets to include Al Ain International Airport, Al Bateen Executive Airport, Sir Bani Yas Island Airport and Delma Island Airport, along with a group of companies with diversified activities that are essential to the growth of the aviation industry in the UAE.

As a National Supporter, Abu Dhabi Airports played a central role in the highly successful Official Trophy Tour that gave so many people throughout the Emirates the opportunity to learn more about the tournament and see and touch the Official Trophy. 

In addition, the company hosted its own Commercial Display dome within the Fan Zone in Abu Dhabi where fans could participate in a “header challenge” game as well as take on their friends at EA SPORTS FIFA 14 via a Sony PlayStation games console.

Abu Dhabi Tourism & Culture Authority

A successful FIFA tournament leaves an imprint upon the host country and makes a significant contribution to its sporting welfare and its cultural fabric. These ambitions are always more readily achieved when we can work closely with organisations such as the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

The authority's mission is to conserve and promote the heritage and culture of Abu Dhabi emirate and leverage them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike.

As a FIFA U-17 World Cup UAE National Supporter, the organisation provided prizes for a prize wall that was a particularly popular feature of the Official Trophy Tour.

The authority also hosted a stand as part of the hugely successful Fan Zone in Abu Dhabi, where fans and visitors eagerly sought out the henna painting and falconry display – a pursuit that remains as intertwined with the region's cultural fabric.

Abu Dhabi National Oil Company

Abu Dhabi National Oil Company (ADNOC) role's as a National Supporter of the FIFA U-17 World Cup UAE 2013 dovetailed perfectly with its commitment to become a leading sponsor of the UAE Pro-League team, Al Dhafra Club.

The club's official football jersey will carry the ADNOC Group of Companies' logo, and the deal represents a continuation of the organisation's commitment to corporate social responsibility (CSR). 

Each year, ADNOC sponsors a wide variety of events benefitting all of the different UAE community groups. ADNOC also extends sponsorships to schools activities, heritage, conferences and exhibitions in various economic and social areas, as well as other humanitarian and social welfare societies – including special needs centres, athletic and cultural clubs.

ADNOC was established in 1971 to operate in all areas of the oil and gas industry. Since then, it has steadily broadened its activity, establishing companies and subsidiaries and creating an integrated oil and gas industry in Abu Dhabi. Today, the company manages and oversees oil production of more than 2.7 million barrels a day, putting it among the top ten oil and gas companies in the world.


Mention the UAE to most people and they will immediately think of the rapid expansion seen in the major centres such as Abu Dhabi and, of course, Dubai.

One of the companies behind the massive changes that the region has undergone is Emaar, a National Supporter of the FIFA U-17 World Cup UAE 2013.

Emaar has been shaping landscapes and lives in the Emirates since the company's inception in 1997 and was the driving force behind globally significant projects such as Downtown Dubai, the 500-acre mega-project that is the home of the Burj Khalifa – the world's tallest building which features the world's first Armani Hotel Dubai and the world's highest restaurant, At.mosphere; The Dubai Mall – the world's largest shopping and entertainment destination; and The Dubai Fountain, the world's largest choreographed fountain.

Emaar has also extended its expertise internationally and, today, has a significant presence in several key global markets including Saudi Arabia, Syria, Jordan, Lebanon, Egypt, Morocco, India, Pakistan, Turkey, USA and Canada.

Support for the FIFA U-17 World Cup UAE 2013 is a natural progression for an organisation that has recently announced a major sponsorship deal with Formula One team Lotus. The company has previously sponsored the Dubai World Cup, (the world's richest horse race) and the Dubai Desert Classic golf tournament. Emaar also sponsored the one-off Indian Masters golf tournament in New Delhi in 2008.


Perfect telecommunications remain a vital part of any successful FIFA competition and, as Tournament Director Mohammad Bin Bdoua confirmed when the telecom giant was welcomed to the group of Commercial Affiliates in the lead-up to the event, we were extremely fortunate to have Etisalat as a National Supporter of the FIFA U-17 World Cup UAE 2013. 

Bin Bdoua said: “Etisalat's support will hugely contribute to the promotion of this tournament, which will bring the best young footballers from across 24 nations to the UAE for a fantastic event.”

Etisalat is a well-established supporter of football and earlier this year entered into a three-year commercial agreement with the UAE Football Association to become an Official Partner of the governing body and sponsor of its national team and the President's Cup club tournament.

These deals build on Etisalat's football presence. In February this year, it upgraded its deal as a regional partner of Barcelona for a further four-and-a-half years, having initially partnered with the iconic La Liga team in 2009 – the same year it became a global partner of English Premier League team Manchester City.


We are proud to promote our nation's involvement in such a prestigious competition.

Ahmad Al Hashimi,

Senior Vice-President, Brand and Communication, Etisalat UAE

First Gulf Bank

First Gulf Bank was announced as a National Supporter in the lead-up to the FIFA U-17 World Cup UAE 2013, and the company enjoyed a successful range of commercial activations around the tournament, including the Unlock Your Potential with FGB campaign that was so popular among students at the UAE University and the Football Academy in Dubai. 

Established in 1979 and headquartered in the UAE capital, Abu Dhabi, the FGB is one of the largest equity-based banks in the region. The bank offers a full range of financial services to business and consumer sectors throughout an extensive network of branches across the UAE and beyond. 

Commenting on the sponsorship, FGB CEO André Sayegh said: “The UAE is very passionate about football and the fact that it will be hosting this prestigious international event is fantastic news for both the people and the economy. As one of the leading banks in the UAE, we're very pleased to be supporting our nation with this sponsorship and see it as an ideal platform to further encourage the local community to lead more active, healthy lives. As part of the sponsorship, the FGB is hosting one of the many activities being held as part of the event's official activities. Unlock Your Potential with FGB has been immensely popular amongst students at UAE University and the Football Academy in Dubai."