The Emirates Medal Crew was on home soil, which made for an extra-special atmosphere.

The FIFA U-17 World Cup UAE 2013 represented something of a homecoming for the Emirates Medal Crew and was a wonderful opportunity to share their expertise and pageantry with their local fans and friends. 

As always, the Emirates Medal Crew added a certain style to proceedings on the final day and really helped to make the winning teams and individual award winners feel that little bit extra special.

Synonymous With Success

Emirates' historic decision, in 2006, to join the team of prestigious FIFA Partners made the United Arab Emirates organisation the first airline to sponsor the world's premier football tournament.

Next year, the distinctive global carrier will become a central pillar of support at the 2014 FIFA World Cup Brazil™ and celebrate its involvement once again with the world's largest sporting event.

Along the way, Emirates Medal Crews have become synonymous with success, lending an air of ceremony and prestige to FIFA tournaments big and small, including the FIFA Women's World Cup™, the annual Blue Stars/FIFA Youth Cup, the FIFA Club World Cup – and both male and female versions of FIFA's U-17 and FIFA U-20 tournaments.

The Name Behind The Names

Emirates sponsors some of the most popular football clubs in the world including AC Milan, Hamburger SV, Arsenal FC, Olympiacos FC, and Paris Saint-Germain, plus the recently announced shirt sponsorship of Real Madrid.

In its first foray into US football, Emirates recently revealed it will be sponsoring the Cosmos team in New York City, supporting the revival of a legendary team whose honorary chairman is Brazilian football legend Pelé. 

Widespread Support

Emirates' branding and advertising was carried in all pre-tournament marketing literature, and the company's eye-catching livery and logos were very much in evidence on perimeter advertising and host stadium dressing.

Emirates also sponsored pages dedicated to the host country and Host Cities on the FIFA.com section devoted to the tournament.